Ben Franklin said, “time is money.” When it comes to websites and apps, good ole Ben knew what he was talking about.Check out these page-loading stats and see if you don’t agree:
Amazon once estimated that just 100 milliseconds of extra load time would cost them $1.4 billion in sales.That’s what happens when your site loads slowly — assuming consumers even go to your site in the first place. Speed has a huge impact on search marketing, too. Speed is a significant ranking factor for searches, especially searches done on mobile. If you’re website loads slowly, you’ll be penalized in Google search results.SEO best practices dictate you take proactive steps to increase your site speed.
Fortunately, there are 5 strategies you can employ to fix your site speed.
Images can take time to load, so it’s important to use the right formats to improve load time and optimize them.
Before a browser can render a page, it must parse the HTML markup. When the parser sees a script, it needs to stop and execute it before continuing the load. When the script is external, the pause continues until additional resources are download, and the page loads slowly.
Minimizing your code can significantly increase your page speed. Google estimates that by compressing images and texts, a quarter of websites could save more than 250 KB.
Server response time will be impacted by the amount of traffic to your site, the resources used on each page, and the hosting solution you’re using.
If your site is located on one server, every visitor sends requests to the same server. When traffic volume is high, it can down response times for everyone.
Looking for more tips on how to improve your site speed, or need to redesign your website to take advantage of SEO best practices to increase searchability and conversions? 20North Marketing is a full-service digital marketing agency built to help businesses grow.Contact 20North Marketing today.