Building Your Digital Blueprint for Successful Marketing

Transforming an online presence with a new website and ongoing SEO strategies.


National Capital Industries


SEO, Web Development


Construction Equipment



Increase in Organic Users


Increase in Total Clicks


Project Overview

National Capital Industries, a safety equipment supplier located in the DMV area, hired 20North to create a new website for them and continue building their online presence with SEO. At the time they were facing:

  • Little to no organic presence 
  • An outdated website and user experience 
  • Lack of digital brand awareness

Project Execution

20North launched the current version of the National Capital Industries website in March of 2023. We continued to invest in long-term SEO strategies to ensure visibility and increase organic presence.

  • Successfully rolled out a new website
  • Technical SEO to increase user experience
  • Keyword research to understand our target market and how we can reach them on Google 
  • Consistent content in the form of blogs to prove authority in the industry and capture top-of-funnel consumers
  • Product and category page build-outs with keyword-optimized content to perform well with organic Google results
  • Monitored and shifted strategy throughout 

Project Results

In just 6 months, 20North was able to increase:

  • Keyword rankings on Google by 54%
  • Total impressions by 86%
  • Organic sessions by 79%
  • Organic phone calls by 8%


“I am a sales manager for one of the largest construction supply companies in the U.S. Capitol market, now in our 63rd year. With the operational pace we run at there is little time to invest in any peripheral projects. Our website was completely out of date and our SEO program was nonexistent. We connected with 20North about a year ago and since have rebuilt the site from the ground up with minimal input from my staff. Post-launch we are under contract to maximize our SEO and began moving towards e-commerce, something thought a pipe dream two years ago. Their team is professional & considerate. I couldn't think of how to make a better addition to our marketing system.” - Joe Sendldorfer

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