How to Create a Google Ads Account

Step 1: Go to Google Ads

Visit the Google Ads website and select Start Now.Sign in using the Google Account you would like associated with your business's Google Ads account.

We recommend using a company-owned Google Account rather than a personal employee account whenever possible.

Step 2: Enter Your Business Information

Google will ask you to provide basic information about your business, including:

  • Business name
  • Website URL
  • Existing Google Business Profile or YouTube channel, if applicable

Enter the requested business information and continue through the setup process.

Step 3: Skip Campaign Creation

During setup, Google may prompt you to create your first advertising campaign.

‍Do not create a campaign. 20North will handle campaign creation and setup for you.

‍Look for the option to Create an account without a campaign and select it.

If Google does not immediately show this option, continue through the setup prompts while looking for an option to skip campaign creation.

Step 4: Confirm Your Account Settings

Before completing setup, carefully review your account information.

Pay particular attention to:

  • Billing Country: Select the country where your business is billed.
  • Time Zone: Select the time zone your business uses for reporting.
  • Currency: Select the currency your business uses for advertising and reporting.
  • Account Type: For most business accounts, select Organization rather than Individual.

Enter the requested business information and continue through the setup process.

Step 5: Set Up Billing

Follow Google's prompts to create or select your business's payment profile and enter the appropriate billing information.

Use a payment method that should be charged for future Google Ads spend.

You may be asked to provide:

  • Business/legal name
  • Billing address
  • Payment method
  • Tax information

20North's management fee is separate from Google Ads spend. Google will charge your business directly for advertising spend using the payment method associated with the account.

Step 6: Finish Creating Your Account

Complete Google's setup process until you reach the main Google Ads dashboard.

At this point, do not create campaigns, ads, keywords, conversion actions, or other advertising assets. 20North will complete the advertising setup once access has been granted.