20North is an SEO agency that provides keyword research services to uncover the search terms your potential customers use, then builds an SEO strategy around the keywords that drive business results. Effective keyword research is the foundation of every successful search engine optimization program, supporting content creation, on-page targeting, and keyword mapping across your site.
Get Started TodayOur keyword research expertise spans search volume analysis, keyword difficulty scoring, user intent mapping, and the ongoing tracking that keeps your keyword strategy aligned with search engine results and algorithm updates.
We identify the right keywords for your business by analyzing search volume, ranking difficulty, and user intent across both short-tail keywords and long-tail keywords. Our team uses advanced tools to surface the relevant keywords your target audience uses when searching for what you offer.
Search intent matters as much as search volume. We classify each search query by user intent, so your content strategy targets the searches most likely to drive conversions. Matching intent to the right pages on your site is how keyword research turns into conversions.
We study the keywords your competitors rank for in Google search results and identify the gaps where your site can win. This shows you where competitors are pulling traffic you should be capturing, which keyword trends are shifting in your category, and where you have an opening to grow your online presence.
Long-tail keywords often deliver high-quality, high-intent traffic at a lower difficulty. We build out long-tail keyword research that captures specific search terms with strong commercial intent, giving your site a path to rank for valuable searches even in competitive categories.
Our keyword mapping process matches target keywords to specific pages on your site, including blog posts, service pages, and product pages, so your content strategy supports clear search engine rankings instead of having pages compete with each other.
Keyword performance shifts as algorithm updates roll out and search behavior changes. We track your keywords month over month, flagging ranking movement, surfacing new opportunities, and showing how your keyword strategy is performing.
Strong keyword research gives the rest of your SEO program a clear target. Content creation, on-page optimization, technical SEO, and link building all work better when they target the right keywords. Without it, your SEO strategy runs on guesswork.
The right keywords bring in qualified traffic that matches your target audience and your business goals, so visitors are more likely to become customers instead of bouncing. Our keyword research focuses on search terms with strong commercial intent.
When you know which specific keywords your competitors rank for and which related keywords they have missed, you have a clear path to outrank them. Our keyword research surfaces those opportunities and feeds them directly into your SEO strategy.
Strong website content starts with knowing what your audience is searching for. Our keyword research informs the topics, headings, and language used across your blog posts, service pages, and product pages, helping search engines and human readers both find the answers they need.
Want to know which keywords your business should be ranking for? Start with a free keyword research audit from 20North. Our team will evaluate your current keyword footprint, surface the relevant keywords you are missing, and deliver a clear plan to grow your search engine rankings.
Our engagement starts with a discovery call between you and a keyword research expert to understand your business goals, your target audience, and your current organic traffic. This helps us scope the keyword research project around what matters most to your business.
We conduct a full audit of the keywords your site currently ranks for, the keywords your competitors target, and the gaps between them. We use advanced tools to gather data on search volume, keyword difficulty, and user intent across every relevant keyword.
Based on the audit, we develop a customized keyword strategy that maps every target keyword to a specific page on your site. Every recommendation ties back to your business goals, with priorities like growing online visibility, capturing new search terms, and supporting a broader SEO strategy.
You are assigned a dedicated keyword research expert who supports content creation, on-page optimization, and technical SEO work that puts the keyword strategy into action. Keyword research delivers results when it shapes the content and structure of your site. Our team supports the work that puts the strategy into action.
Keyword performance shifts as algorithm updates roll out and search behavior changes. We track your keywords every month, surface new opportunities, and refine your keyword strategy so your site keeps gaining ground in search results.
We provide regular reports that tie keyword movement back to your business goals, showing how your keywords are performing in Google, which pages are gaining traction, and where the next opportunities sit. These reviews guide your next round of keyword research priorities.
Beyond keyword research, we offer full-service digital marketing solutions.
Harness the power of search engine optimization to grow your online presence and turn keyword research into measurable organic traffic and search engine rankings.
Engage and nurture your audience through targeted email campaigns that deliver personalized content, drive conversions, and turn the traffic your keyword strategy attracts into long-term customers.
Use platforms like Google Ads to reach your target audience effectively, pairing your keyword research with paid campaigns that capture demand across search engines.
Our team specializes in web design and development, creating responsive websites with optimized service pages and blog posts that turn keyword research into strong search performance.
Partner with our keyword research experts to find the right keywords for your business and build the SEO strategy that turns them into search engine rankings. Contact 20North today to discuss how our keyword research services can help your business grow.
Most keyword research projects take 2 to 4 weeks to complete, depending on the size of your site and your target audience. After initial research, we recommend ongoing tracking so your keyword strategy stays aligned with algorithm updates and shifting search behavior.
Short-tail keywords are broad search terms with high search volume and high keyword difficulty, like "marketing agency" or "running shoes." Long-tail keywords are more specific phrases with lower search volume but stronger user intent, like "best running shoes for flat feet." Most keyword strategies target a mix of both.
Keyword research tells you if your existing content targets the right keywords or if it is missing searches your potential customers use. Many sites with strong content still have a visibility gap because the wrong keywords were targeted when the content was written.
We use Google Keyword Planner alongside advanced tools like Ahrefs, Semrush, and our own proprietary data to gather search volume, keyword difficulty, and competitor data. The combination gives us a fuller picture than any single keyword research tool can provide on its own.
We measure success through movement in search engine rankings for target keywords, growth in organic traffic to mapped pages, and the qualified traffic that converts into leads or sales. Strong keyword research drives business outcomes like leads, sales, and lasting ranking gains.
