Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The brand started in Alpharetta in 2008 with the goal of providing a better solution for remote workers on the go and has since expanded into larger meeting rooms and dedicated offices across Atlanta, Georgia and Dallas, Texas.

Before partnering with 20North, Roam's marketing efforts focused on content development, in-person events, and partnership strategies, with a ton of untapped digital strategies. By 2022, there was a clear need to optimize Google as a marketing channel. An initial look at organic traffic surfaced a familiar problem: the majority of traffic was coming from branded terms, leaving Roam stagnant in organic users and conversions on non-branded terms.

The partnership began with SEO and local search in 2022 and expanded into paid media, location-specific service pages, and answer engine optimization as AI search gained share. Today, Roam holds the #1 AI visibility position in its category, far ahead of the next closest competitors.

Challenges across organic, local, paid, and AI search:

• Traffic concentrated on branded terms only
• Limited visibility for non-branded, location-based searches
• Untapped Google Ads opportunity for high-intent keywords
• New location openings outpacing site content
• No infrastructure for AI search visibility

With the help of 20North, Roam understood where their organic traffic was coming from and how to find more relevant, conversion-friendly users on Google. The combination of SEO and SEM is the key to winning on Google, ensuring Roam shows up for what consumers are searching for. As the program expanded into AEO, Roam pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Google Wins

• 82% increase in Google impressions
• 202% increase in organic revenue
• 130% more keywords ranking on Google's first page
• 21 unique location landing pages live across Roam's footprint

AI Search Wins

• #1 in AI visibility at 83.4%, nearly double the next closest competitor at 43% and well above the next at 27%
• #1 in share of voice at 15%, double the next closest competitor at 7.5% and triple the next at 4.8%
• #1 in citation share at 18.7%, more than double the next closest competitors at 7.5% and 5.4%
• Top-cited pages span service, location, and educational blog content, giving Roam citation depth across the funnel
• Ranks across high-intent prompts in Roam's #1 category