Seasoning Success Across Digital Channels
Driving rapid eCommerce growth with multi-channel advertising strategies.
Client
Baja Gold
Services
Paid Advertising
Industry
Food & Beverage, eCommerce
Platforms
Google Ads, Meta Ads, TikTok Ads
Increase in Google Purchases
305%
Increase in Meta Sales
315%
Project Overview
Baja Gold, a family-owned brand producing mineral-rich sea salt and ocean-based wellness products, faced several challenges:
- Entering a market dominated by major competitors
- Minimal digital presence and low online sales
- Needed a strong strategy to build credibility and increase visibility
Project Execution
20North developed and implemented a multi-platform growth strategy:
- Scaled Budget Efficiently: Optimized ad spend to maximize ROI
- Expanded to New Platforms: Introduced TikTok Ads alongside Google and Meta
- Created Brand Awareness: Developed tailored creatives for target audiences
- Refined Audience Targeting: Connected with high-intent buyers and untapped markets
Project Results
The campaigns produced measurable results:
- Google Ads (Past 6 Months vs. First 6):
- Sales increased by 155%
- Purchases grew by 305%
- ROAS improved by 233%
- Meta Ads (Past 6 Months vs. First 6):
- Sales increased by 315%
- Purchases grew by 336%
- ROAS improved by 62%
- TikTok Ads:
- Thousands of purchases in under 4 months
- Consistent ROAS performance since launch
