Becoming a Thought Leader
Creating impactful content for innovate marketing ideas
Client
Folloze
Services
SEO
Industry
SaaS
Platforms
Increase in New Users
+70%
Increase in Keywords
392%
Project Overview
Today,the modern B2B buyer is digital-first and self-guided, flipping the traditionalsales funnel and leaving fewer opportunities for sales teams to engage directlywith prospects.
TheFolloze Buyer Experience Platform provides the collaboration tools sales andmarketing teams need to target and engage buyers effectively. Folloze solveschallenges created by digital transformation by empowering frontline marketers,strengthening the partnership between sales and marketing, and measuringengagement at every step of the journey to inform future campaigns. Folloze isthe most innovative and powerful buyer experience platform on the market. Withtheir innovative technology and a primary focus on empowering B2B marketers toeasily create engaging, content-rich experiences, ABM and demand-gen campaignshave never been more effective and personalized. Folloze has and will continueto pioneer the future of marketing.
The marketing industry had never seen abuyer experience platform as advanced and innovative as Folloze to helpmarketers maximize their ABM, demand gen campaigns, and more., But Google wasnot working in their favor. Before partnering with 20North, Folloze did notfocus on SEO initiatives and the marketing content produced was held on asubdomain. 20North knew the potential Folloze had on Google and how to progresstheir traffic and keyword rankings with targeted SEO efforts.
Project Execution
20North Marketing and Folloze startedtheir partnership in August of 2021. Our primary goal was to increase thebrand’s relevance and organic traffic, leading to increased conversions. Withthe highly competitive account based marketing space, we knew SEO success wasgoing to be an important piece of the puzzle, so 20North created an effectiveand aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included:
- Starting off the relationship with extensive competitor analysis and keyword research to track relevantkeywords Folloze was already ranking for, along with new keyword targets.
- Creating an improved site structure to elevate keyword rankings across their web pagesand set the site up for success.
- Conducting mainpage optimizations with relevant keyword-focused content to further the SEOfoundation and improve keyword rankings and organic traffic.
- Implementing Technical SEO, including moving the blog off a subdomain, toensure the effectiveness of our foundational work.
- Creating new long-form content based on the keysolutions and features of the Folloze platform.
20North Marketing and Folloze startedtheir partnership in August of 2021. Our primary goal was to increase thebrand’s relevance and organic traffic, leading to increased conversions. Withthe highly competitive account based marketing space, we knew SEO success wasgoing to be an important piece of the puzzle, so 20North created an effectiveand aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included:
Project Results
After over a year of working together,Folloze has seen an impressive increase in organic traffic, new users, andrelevant keywords. With the help of 20North’s valuable strategy and hard work,Folloze has become a marketing powerhouse with the consistent production ofindustry-leading content and SEO approaches. Search engine optimization iscritical for making your company win on Google, and Folloze is a primaryexample of how 20North’s work is an advantageous investment.
- 392% Increasein Keywords
- 70.78% in NewUsers
- 69.72% Increasein Organic Traffic
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