Elevating Safety & Sales
Amplifying leads, boosting website conversions, and outpacing competitors.
Client
Malta Dynamics
Services
SEO, Paid Advertising, Email Marketing
Industry
Fall Protection Equipment, Industrial Manufacturing, eCommerce
Platforms
Google Search, Google Shopping Ads, Meta Ads
Increase in Sales
237%
Page One Rankings
53%
Project Overview
Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment—rentals and safety solutions used across construction, aviation, manufacturing, and more. Despite their strong product range, they lacked digital traction, struggled to generate leads, and were losing ground to competitors.
- Insufficient lead generation from the website
- Underutilized online sales channels
- Weak SEO presence and limited brand visibility
- Low competitiveness in search rankings
Project Execution
20North deployed a full-funnel digital strategy combining immediate-impact tactics with long-term SEO growth.
- SEO: Rolled out a rapid content expansion with new blogs, enhanced page content, and optimized meta tags
- Competitor Monitoring: Implemented monthly competitor audits to identify opportunities
- Paid Ads:
- Google Search Ads: Focused on non-branded terms to drive new leads for XSERIES and rental offerings
- Google Shopping Ads: Launched to target immediate online product sales
- Meta Ads: Campaigns targeting lead generation and promotion of priority products
- Conversion Optimization: Built dedicated, high-converting landing pages tailored to campaign goals
- Ad Budget Scaling: Increased spend strategically as campaign performance improved
- Email Marketing: Deployed targeted email flows to nurture leads and drive repeat purchases
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Project Results
Over a 12-month period, Malta Dynamics saw transformative growth:
- Keyword Performance (Nov 2023 → Nov 2024):
- Total ranked keywords increased by 29% (3,368 → 4,357)
- Page-1 keyword rankings grew by 53% (500 → 763)
- Organic Traffic:
- Users: +12% (40,086)
- New users: +12% (39,706)
- Sessions: +11% (56,360)
- Engaged sessions: +23% (48,076)
- Leads:
- 495 calls and form submissions
- Comparing first 6 months with most recent 6 months: +24% increase in leads
- Sales:
- $100,324 attributed to paid and organic channels
- +237% increase in sales comparing first vs recent 6-month periods
- Organic channels now contribute 47% of total revenue
