Elevating Safety and Sales With Strategic SEO
Growing organic revenue, expanding traffic, and taking the top position in AI-driven search for a full-service fall protection brand.
Client
Malta Dynamics
Services
SEO, AEO, Paid Advertising, Email Marketing
Industry
Fall Protection Equipment, Industrial Manufacturing, E-Commerce
Platforms
Google Search, Google Shopping Ads, Meta Ads, AI Search
Organic Revenue Growth (YoY)
444%
AI Visibility Rank
#1
Project Overview
Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.
20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.
Key opportunities included:
- Growing online sales across products and rental offerings
- Building organic authority in a competitive fall protection market
- Reaching contractors researching compliance and equipment before buying
- Maintaining momentum through a full site relaunch
- Establishing leadership in AI search and answer engines
Project Execution
20North deployed a full-funnel strategy that combined immediate-impact paid media with long-term SEO and answer-engine growth.
SEO and Content Expansion
- Optimized collection pages across harnesses, anchors, self-retracting lifelines, guardrails, and compliance kits
- Produced a large library of blog content on fall protection, roofing safety, ladder safety, and equipment inspection
- Built internal linking between educational content and product pages
- Extended reach through video content and infographics
Paid Advertising
- Ran Google Search Ads on non-branded terms to drive new leads for the XSERIES and rental offerings
- Launched Google Shopping Ads to capture immediate online product sales
- Built Meta Ads campaigns for lead generation and priority product promotion
- Scaled spend strategically as campaign performance improved
Conversion and Email
- Built dedicated, high-converting landing pages tailored to campaign goals
- Deployed targeted email flows to nurture leads and drive repeat purchases
- Ran monthly competitor audits to identify new opportunities
AEO
- Structured pages and content to be read and cited by large language models
- Built an AI-visibility program tracking prompts across core products and topics
- Targeted high-intent queries around fall protection equipment and compliance
- Monitored AI Visibility, Share of Voice, and Citation performance against competitors
Momentum Through a Site Relaunch
- Carried the content and authority program through a February 2026 site migration
- Preserved and rebuilt rankings on priority product and collection pages
- Kept revenue and traffic growing while the new site indexed
The strategy produced growth across the board. Year over year, organic sessions grew 35.3%, from 18,629 to 25,208, and organic users grew 32.9%, from 13,220 to 17,569, with page 1 keywords up 5.7% even as the site worked through its relaunch. Revenue followed sharply, with organic revenue up 444%, from $14,419 to $78,445, and online orders growing from 35 to 401.
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Project Results
Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.
Revenue and Orders (Year over Year)
- Organic revenue up 444%, from $14,419 to $78,445
- Online orders up from 35 to 401
Traffic Growth (Year over Year)
- Organic sessions up 35.3%, from 18,629 to 25,208
- Organic users up 32.9%, from 13,220 to 17,569
- Page 1 keywords up 5.7%, from 547 to 578
AI Search Leadership
- #1 rank in AI Visibility, with a score of 37.5%
- #1 rank in Share of Voice, with a score of 9.6%
- #1 rank in Citations, with a citation share of 13.1%
Testimonial
"Our business began working with 20North after years of juggling digital marketing agencies that just didn't deliver. WITHIN 2 WEEKS we had seen better SEO performance than all other agencies COMBINED. The way they attack is unlike anyone else and gives them a clear advantage over the competition, I'm talking big shops with hundreds of employees. 20North just outworks them and the results are still stacking up." - Greg Brown
