Safety First, Rankings Second
Expanding brand reach to customers across every search engine
Client
Hazard Control Technologies
Services
SEO
Industry
Fire Protection & Safety, eCommerce
Platforms
Increased keywords by
415%
Organic traffic raised
193%
Project Overview
Hazard Control Technologies has evolved from a single fire suppression product manufacturer into a globally recognized leader in fire suppression and environmental impact protection. They started out with a minimal digital presence on Google and very few keyword rankings
- Potential customers couldn't find them
- Struggled to attract high quality leads
Project Execution
To address these challenges, HCT partnered with 20North to implement a strong digital marketing strategy focused on organic growth. Key initiatives included:
- Optimizing Key Webpages: Enhanced visibility on Google by targeting high-priority search terms aligned with HCT’s core offerings
- Creating Long-Form Blogs: Developed content to capture top-of-funnel consumers, reaching potential clients unaware of HCT’s solutions
Project Results
Over the past year, Hazard Control has seen transformative growth in its digital presence:
- 415% increase in keywords - dramatically expanded search visibility across relevant industry terms
- 193% increase in organic traffic
- 33% increase in request a quote submissions
