Creating a best-in-class national lead funnel from scratch
SEO, Paid Media, Web Development
Whenthe pandemic hit, demand for their commercial cleaning and, more specifically,electrostatic disinfection services skyrocketed. The problem was they had adisjointed, fragmented, and absent online presence in many markets. A lack ofdigital infrastructure combined with shelter-in-place orders meant theycouldn’t rely on just outbound sales anymore and all of this demand was goingto the competition.
Enviro-Masterneeded to create an inbound lead funnel as quickly as possible. They had theopportunity to reach new clients and required an enterprise-level website fortheir brand, microsites in every market, digital advertising, and search engineoptimization to do so.
20Northwas called in to completely turn around Enviro-Master’s digital presence. Thisincluded a full SEO & Advertising Campaign.
Ourgoal was to optimize their content based on specific keywords and findqualified customers while tracking their conversions and adjusting our effortsalong the way.
First,we designed and developed a conversion-friendly website complete withmicrosites in all 88 markets within a record 20 days.
Next,we kicked off SEO campaigns at the corporate and individual market levels tobuild organic leads that included:
Bypartnering with 20North, Enviro-Master Services was able to increase monthlytraffic. Starting with 9,386 monthly visitors, 20North grew that number to 38kin just 90 days and 50.5k in 180 days.
OurSEO & Advertising campaigns also generated 12k inbound leads, almost 4k5-star Google reviews, and the best customer retention rate in company history.
Ina span of six months, EMS was able to expand its reach, gain a long-termdigital presence, and make real conversions. By working withEnviro-Master, we are proud to help generate real leads that in turn, promotepositive levels of health and safety in businesses around North America. We areexcited to continue driving growth and providing results for such a greatcompany.
Discover how our partnership empowered Roam to unravel the roots of their organic traffic, refine user targeting for enhanced conversions on Google, and pioneer geographically tailored campaigns through innovative landing pages.