All Out Sprint to Adapt to COVID
Creating a best-in-class national lead funnel from scratch
Client
Enviro-Master
Services
SEO, Paid Media, Web Development
Industry
Commercial Cleaning
Platforms
Increase in monthly traffic
+438%
Leads generated
+12k
Project Overview
When the pandemic hit, demand for their commercial cleaning and, more specifically, electrostatic disinfection services skyrocketed. The problem was they had a disjointed, fragmented, and absent online presence in many markets. A lack of digital infrastructure combined with shelter-in-place orders meant they couldn’t rely on just outbound sales anymore and all of this demand was going to the competition.
Enviro-Master needed to create an inbound lead funnel as quickly as possible. They had the opportunity to reach new clients and required an enterprise-level website for their brand, microsites in every market, digital advertising, and search engine optimization to do so.
Project Execution
20North was called in to completely turn around Enviro-Master’s digital presence. This included a full SEO & Advertising Campaign.
Our goal was to optimize their content based on specific keywords and find qualified customers while tracking their conversions and adjusting our efforts along the way.
First, we designed and developed a conversion-friendly website complete with microsites in all 88 markets within a record 20 days.
Next, we kicked off SEO campaigns at the corporate and individual market levels to build organic leads that included:
- Designed and developed a conversion-friendly website complete with microsites in all 88 markets within a record 20 days.
- Created Google search, display, and discovery advertising campaigns in each market to start capturing demand fast.
- Kicked off SEO campaigns at the corporate and individual market levels to build organic leads that included:
○ Google My Business optimization and review campaigns
○ SEO Content marketing and generation
○ Geographically focused landing pages for long-tail intent within market territories.
○ Video production and YouTube SEO
- Created a proprietary conversion tracking and reporting process that allows the customer to track actual dollars generated through the advertising/marketing funnel.
Project Results
By partnering with 20North, Enviro-Master Services was able to increase monthly traffic. Starting with 9,386 monthly visitors, 20North grew that number to 38k in just 90 days and 50.5k in 180 days.
Our SEO & Advertising campaigns also generated 12k inbound leads, almost 4k 5-star Google reviews, and the best customer retention rate in company history.
In a span of six months, EMS was able to expand its reach, gain a long-term digital presence, and make real conversions. By working with Enviro-Master, we are proud to help generate real leads that in turn, promote positive levels of health and safety in businesses around North America. We are excited to continue driving growth and providing results for such a great company.
- 438% Increase inMonthly Traffic
- 12k Generated Leads
- ~4k Google Reviews
