Knocking Paid Media Out of the Park

Capturing new audiences while transforming advertising strategy.


Bruce Bolt


Paid Advertising


Sports, eCommerce


Google Ads

Increase in Gross Sales


Lowered overall spend by


Project Overview

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, was struggling with stagnant sales prior to partnering with 20North. In 4 months, sales from advertising increased by over a million dollars a month, and ROAS has reached consistent double digits.

  • Wasted budget and inflated ROAS
  • Lack of audience segmentation
  • Redundant ad creative
  • Ineffective tracking and campaign execution

Project Execution

20North cut advertising waste and implemented a best-in-class strategy.

  • Reinstated and optimized previously suspended Google shopping feed
  • Lowered overall spend by 25%
  • Installed proper tracking tactics, refreshed creative, & established campaign segmentation
  • Ventured into new channels by adding TikTok advertising
  • Conducted multivariate testing

Project Results

In 4 months 20North and BRUCE BOLT broke every sales record the company had – 3 times.

  • 260% increase in gross sales
  • Captured new audiences
  • Double digit ROAS
  • Ventured into new channels by adding TikTok advertising


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