Refreshing Growth for a Handmade Bath Brand
Elevating visibility and engagement through strategic SEO.
Client
Rinse Bath & Body Co.
Services
SEO, Content Strategy
Industry
Bath & Body, eCommerce
Platforms
Google Search
Increase in New Users
21%
Increase in Engaged Sessions
58%
Project Overview
Founded in 2003, Rinse Bath & Body Co. is a family-owned business based in Monroe, Georgia, specializing in handmade bath and body products. What began as a creative hobby for founder Heather evolved into a thriving brand built on craftsmanship and quality. By 2024, Rinse sought to scale its e-commerce presence and partnered with 20North to overcome challenges:
- Limited visibility for high-value keywords in search results
- Difficulty attracting top-of-funnel consumers
- A need to expand brand awareness and reach new audiences
Project Execution
20North implemented a data-driven SEO strategy to drive organic growth and improve on-site engagement.
- Optimized the website for high-value keyword rankings
- Created targeted content to capture top-of-funnel traffic
- Redesigned product and category pages for better user experience
- Strengthened internal linking structure for improved navigation and crawlability
Project Results
Within the first 3 months of the pilot, Rinse saw significant organic growth compared to the previous period:
- 40% increase in page-one keyword rankings
- 21% increase in new users
- 58% increase in engaged sessions
