Scouting New Heights with Smarter Ads
Transforming Meta strategy to boost sales and ROAS.
Client
Spartan Camera
Services
Paid Advertising
Industry
Outdoor Gear, eCommerce
Platforms
Meta Ads
Increase in ROAS
25%
Sales Growth from Meta Ads
$1M+
Project Overview
Spartan Camera, a leader in cellular trail cameras since 2005, wanted to scale Meta ad performance while overcoming significant hurdles:
- Low Return on Ad Spend (ROAS)
- Stagnant sales despite ad efforts
- Limited audience testing for new customer acquisition
- No dedicated ad creative team for structured creative testing
Project Execution
20North implemented a complete Meta advertising overhaul:
- Redesigned Media Buying Strategy: Aligned campaigns with performance objectives
- Developed & Tested Creative: Produced and tested ad variations for multiple product lines
- Expanded Audience Segments: Targeted untapped markets to drive new acquisitions
Project Results
The partnership delivered measurable growth:
- ROAS increased by 25%
- Ad spend doubled while maintaining efficiency
- Sales from Meta ads grew by $1M+
