Uncovering Hidden Revenue
Driving measurable growth with precision email marketing
Client
Garrett Metal Detectors
Services
Industry
Security, Technology
Platforms
Klayvio
Email Open Rate
+111%
Decrease in Bounce Rate
90%
Project Overview
Before working with 20North, Garrett relied on Constant Contact for email marketing. While the platform allowed for basic sending, the program lacked the sophistication needed to truly drive revenue:
- No revenue tracking meant Garrett couldn’t connect email campaigns to business outcomes.
- Minimal list segmentation limited the ability to deliver targeted, personalized content.
- Lack of send strategy or automated flows left revenue-driving opportunities untapped.
- Campaign performance lagged, with engagement plateauing and conversion rates unmeasured.
Project Execution
20North Marketing migrated Garrett’s email program from Constant Contact to Klaviyo, unlocking advanced segmentation, automation, and performance tracking.
Key initiatives included:
- Platform Migration: Seamlessly moved to Klaviyo for robust analytics, attribution, and scalability.
- List Segmentation: Implemented behavior-based and interest-based segments to improve targeting.
- Send Strategy: Optimized send frequency, timing, and audience selection to boost engagement.
- Automation: Deployed high-impact revenue-driving automations such as welcome flows, abandoned cart emails, and post-purchase nurturing.
- Performance Tracking: Tied campaigns directly to revenue attribution, enabling data-driven decision-making.
Project Results
The transformation was immediate and measurable. With Klaviyo and 20North’s expertise, Garrett’s email program now delivers consistent engagement and drives significant revenue.
Post-20North Campaign Metrics
- Open Rate: (↑ 111%)
- Click Rate: (↑ 50%)
- Bounce Rate: (↓ 90%)
- Unsubscribe Rate: (↓ 60%)
Revenue Attribution
- 17% of total revenue attributed to email marketing in the first year
- 21.5% of revenue currently attributed to email marketing
