Klaviyo Audits

Is your email marketing delivering the results your online store deserves? A professional email marketing audit examines your current setup to uncover technical issues, identify gaps in your email strategy, and provide actionable insights that drive higher engagement and better results.

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Our Klaviyo Audit Services

Account & Deliverability Review

Our team conducts a review of your Klaviyo account setup, examining sender reputation, authentication records (SPF, DKIM, DMARC), and deliverability metrics to identify technical issues affecting inbox placement. We analyze bounce rates, spam complaints, and list hygiene practices to uncover opportunities for improving email performance and ensuring your messages actually reach your subscribers.

Even well-designed email campaigns fail if they never land in the inbox. Our deliverability review pinpoints the specific factors hurting your sender reputation and provides clear steps to improve inbox placement, so your emails reach new subscribers and repeat customers instead of getting filtered to spam.

Flow & Automation Analysis

Compare your site's performance against competitors in your industry. We analyze their keyword raWe evaluate your existing email flows against ecommerce best practices, assessing everything from welcome sequences for new subscribers and abandoned cart flows to post-purchase nurturing and win-back campaigns for repeat customers. Our email audit identifies gaps in your customer journey, underperforming triggers, and opportunities to add personalization that increases email engagement and drives revenue through your email marketing program.

Automation should work around the clock to convert browsers into buyers and one-time purchasers into loyal customers. We assess whether your flows are firing at the right moments, delivering relevant messaging, and contributing measurable revenue, or if they're leaving money on the table due to outdated logic, missing sequences, or weak calls to action.nkings, content strategies, and technical implementations to identify opportunities for your online presence.

Campaign Performance Review

We analyze your recent email campaigns to assess subject line effectiveness, send timing, email design, and conversion rate performance across your subscriber base. This review highlights patterns in open rates, click-through rates, and revenue attribution while identifying specific areas where copy, design, or segmentation adjustments can deliver better results.

Beyond surface-level metrics, we look at how your campaigns perform across different segments and time periods to uncover what's resonating with your audience. This analysis reveals which content types, offers, and send strategies drive the highest engagement and revenue so you can replicate success in future campaigns.

Segmentation & List Health Assessment

Our team examines how your email list is organized, reviewing segment structures, subscriber engagement levels, and data collection practices to evaluate the health of your Klaviyo account. We identify inactive subscribers affecting deliverability, assess whether your current segments align with customer behavior and purchase patterns, and provide recommendations for building more targeted audiences that attract new customers and improve performance across all campaigns and flows.

A healthy, well-segmented list is the foundation of effective email marketing. We identify opportunities to create more precise audience groups based on purchase history, browsing behavior, and engagement levels, allowing you to send the right message to the right people and improve performance across your entire email program.

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Why Choose A Klaviyo Audit

Identify What's Holding Back Performance

When you're close to your own email program, it's easy to overlook problems that have become normalized over time. A fresh set of eyes with Klaviyo expertise can quickly identify the technical issues and strategic gaps that are costing you opens, clicks, and sales.

Turn Data Into Clear Action Items

Raw data doesn't drive improvement, knowing what to do with it does. Our audit translates your Klaviyo analytics into a prioritized list of specific changes, so you're not left guessing which optimizations will have the biggest impact on your marketing goals.

Benchmark Against Industry Standards

Knowing your open rate is 25% doesn't mean much without context. We compare your metrics against brands in your industry and at your stage of growth, helping you understand whether your email program is leading, lagging, or right on track, and where the biggest opportunities for improvement exist.

Get a Clear Roadmap for Improvement

Our audit doesn't just point out problems, it tells you exactly what to do next. You'll walk away with a step-by-step roadmap that ranks recommendations by impact and effort, so you can start making improvements immediately whether you tackle them in-house or with agency support.

Get Your Klaviyo Audit

Ready to see how a stronger email strategy can elevate your business? Start with an in-depth Klaviyo audit. We'll identify gaps in your current setup, highlight growth opportunities, and build recommendations for achieving higher engagement and improved conversion rate performance.

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OUR EXPERTISE

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Our Audit Process at 20North

1. Discovery Call

Our process begins with a discovery call between you and an email marketing expert that helps us tailor our audit approach to focus on the areas most critical to your success.

2. Audit Implementation

We conduct our audit using advanced tools to examine your the technical side of your strategy and competitive positioning to identify all factors affecting your marketing performance.

3. Analysis and Strategy Development

Based on our audit findings, we develop a strategic roadmap that addresses both quick wins and long-term email marketing opportunities.

4. Detailed Report Delivery

You receive a detailed report that breaks down our findings into actionable categories. Each recommendation helps you make informed decisions about your strategy.

5. Implementation Support

We provide ongoing guidance as you implement our recommendations. Our team remains available to clarify technical aspects, answer questions, and help you navigate any challenges that arise during the process.

Work with 20North

Our team brings hands-on experience managing Klaviyo accounts for ecommerce brands across industries, giving us the insight to quickly identify what's working and what's costing you revenue. We deliver more than a checklist, you'll receive a strategic, prioritized action plan tailored to your marketing goals and built on proven email marketing best practices.
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Frequently Asked Questions

What does a Klaviyo audit include?

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A Klaviyo audit is a comprehensive review of your email marketing account, covering deliverability health, automation flows, campaign performance, segmentation structure, and list hygiene. You'll receive a detailed report identifying what's working, what's underperforming, and specific recommendations to improve results.

How do I know if my Klaviyo account needs an audit?

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 If you're seeing declining open rates, inconsistent revenue from email, low email engagement on automated flows, or you're unsure whether your account is set up correctly, an email audit can pinpoint the issues. It's also valuable if you've been managing Klaviyo on your own and want expert validation of your current email strategy.

Do I need an existing Klaviyo account to request an audit.

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Yes, a Klaviyo audit reviews your current setup, historical performance data, and existing flows and campaigns. If you're starting fresh and don't have an account yet, an email marketing strategy service may be a better fit than an audit.

How long does a Klaviyo audit take?

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Most audits are completed within one to two weeks, depending on the size of your account and the complexity of your automation flows and campaign history. You'll receive a full report along with a walkthrough of findings and recommended next steps.

What happens after I receive my audit results?

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You'll have a clear, prioritized action plan to help you reach your marketing goals. From there, our team can implement the recommendations for you, ensuring each optimization is executed correctly and efficiently. You're also welcome to tackle the changes with your internal team or on your own if you prefer.