Is your email marketing delivering the results your online store deserves? A professional email marketing audit examines your current setup to uncover technical issues, identify gaps in your email strategy, and provide actionable insights that drive higher engagement and better results.
We audit your Klaviyo account from the ground up, reviewing sender reputation, authentication records (SPF, DKIM, DMARC), bounce rates, spam complaints, and list hygiene practices to identify what's hurting your inbox placement. Even well-designed campaigns fall flat if they never reach the inbox, so our deliverability review pinpoints the specific technical issues affecting your sender reputation and provides clear, actionable steps to fix them so your emails reach subscribers instead of spam folders.
We evaluate your existing email flows against e-commerce best practices, reviewing everything from welcome sequences and abandoned cart flows to post-purchase nurturing and win-back campaigns. Our audit identifies gaps in your customer journey, underperforming triggers, and personalization opportunities that can increase engagement and drive more revenue. We also assess whether your flows are firing at the right moments, delivering relevant messaging, and contributing measurable results.
We analyze your recent campaigns to assess subject line effectiveness, send timing, design, and conversion performance across your subscriber base. This review surfaces patterns in open rates, click-through rates, and revenue attribution while identifying where copy, design, or segmentation adjustments can deliver better results. We look at how campaigns perform across different segments and time periods to uncover which content types, offers, and send strategies drive the highest engagement.
We examine how your email list is organized, reviewing segment structures, engagement levels, and data collection practices to evaluate overall list health. Our audit identifies inactive subscribers hurting deliverability, assesses whether your current segments align with customer behavior and purchase patterns, and uncovers opportunities to build more targeted audiences based on purchase history, browsing behavior, and engagement levels.
When you're close to your own email program, it's easy to overlook problems that have become normalized over time. A fresh set of eyes with Klaviyo expertise can quickly identify the technical issues and strategic gaps that are costing you opens, clicks, and sales.
Raw data doesn't drive improvement, knowing what to do with it does. Our audit translates your Klaviyo analytics into a prioritized list of specific changes, so you're not left guessing which optimizations will have the biggest impact on your marketing goals.
Knowing your open rate is 25% doesn't mean much without context. We compare your metrics against brands in your industry and at your stage of growth, helping you understand whether your email program is leading, lagging, or right on track, and where the biggest opportunities for improvement exist.
Our audit doesn't just point out problems, it tells you exactly what to do next. You'll walk away with a step-by-step roadmap that ranks recommendations by impact and effort, so you can start making improvements immediately whether you tackle them in-house or with agency support.
Ready to see how a stronger email strategy can elevate your business? Start with an in-depth Klaviyo audit. We'll identify gaps in your current setup, highlight growth opportunities, and build recommendations for achieving higher engagement and improved conversion rate performance.
Our process begins with a discovery call between you and an email marketing expert that helps us tailor our audit approach to focus on the areas most critical to your success.
We conduct our audit using advanced tools to examine your the technical side of your strategy and competitive positioning to identify all factors affecting your marketing performance.
Based on our audit findings, we develop a strategic roadmap that addresses both quick wins and long-term email marketing opportunities.
You receive a detailed report that breaks down our findings into actionable categories. Each recommendation helps you make informed decisions about your strategy.
We provide ongoing guidance as you implement our recommendations. Our team remains available to clarify technical aspects, answer questions, and help you navigate any challenges that arise during the process.
Harness the power of SEO to organically elevate your online presence and drive targeted traffic to your website, creating more opportunities for email list growth and new customers.
Use the power of major ad platforms like Google Ads to reach your target audience effectively, driving qualified traffic and maximizing your online visibility while supporting your email marketing efforts.
Our expert team specializes in web design and development, creating captivating and responsive websites that leave a lasting impression and deliver seamless user experiences, including optimized email signup forms and landing pages for your online store.
A Klaviyo audit is a comprehensive review of your email marketing account, covering deliverability health, automation flows, campaign performance, segmentation structure, and list hygiene. You'll receive a detailed report identifying what's working, what's underperforming, and specific recommendations to improve results.
If you're seeing declining open rates, inconsistent revenue from email, low email engagement on automated flows, or you're unsure whether your account is set up correctly, an email audit can pinpoint the issues. It's also valuable if you've been managing Klaviyo on your own and want expert validation of your current email strategy.
Yes, a Klaviyo audit reviews your current setup, historical performance data, and existing flows and campaigns. If you're starting fresh and don't have an account yet, an email marketing strategy service may be a better fit than an audit.
Most audits are completed within one to two weeks, depending on the size of your account and the complexity of your automation flows and campaign history. You'll receive a full report along with a walkthrough of findings and recommended next steps.
You'll have a clear, prioritized action plan to help you reach your marketing goals. From there, our team can implement the recommendations for you, ensuring each optimization is executed correctly and efficiently. You're also welcome to tackle the changes with your internal team or on your own if you prefer.
