Sports & Fitness Digital Marketing Agency

Reach more athletes, gym-goers, and fitness enthusiasts with a digital marketing strategy built for your industry. From SEO to paid ads to email, we help sports and fitness brands grow their audience and revenue. Our digital marketing services are designed to meet the specific needs of every fitness business, whether you run a local gym or a national athletic brand.

Content Marketing

Our content creation team produces blog posts, guides, and resources that position your brand as an authority in the sports and fitness space. Quality content attracts organic traffic and keeps your target audience engaged throughout their buying journey. We write for both search engines and real people, creating material that answers questions and builds trust with every potential customer who lands on your site.

Keyword Optimization

We identify the exact terms your customers use when searching for products and services like yours. Our research uncovers high-intent keywords that drive traffic and sales for your sports or wellness brand. Whether you operate a fitness center or sell equipment online, we find the phrases that connect you with buyers ready to take action.

Technical SEO

We ensure your website loads fast, functions properly, and meets search engine requirements. From site structure to mobile optimization, we handle the behind-the-scenes work that impacts your rankings. A technically sound website gives search engines confidence in your fitness business and keeps visitors from bouncing before they convert.

Local SEO

We help gyms, fitness studios, and sports retailers show up in local search results and Google Maps. Our local digital strategies bring more foot traffic and calls from customers in your area. For any fitness center looking to attract nearby members, local SEO is one of the most effective ways to fill classes and build a loyal community.

AI Optimization

We optimize your content to appear in AI-generated search results and answer engines. Stay ahead of the curve as more customers use AI tools to find sports and fitness brands like yours. Our innovative strategies keep your brand visible as search technology continues to evolve.

Google Advertising

We build Google Ads campaigns that reach customers actively searching for fitness products, sports gear, and athletic services. Our data-driven approach ensures your ad spend generates real returns and supports business growth. From search ads to shopping campaigns, we put your fitness company in front of buyers at the exact moment they are looking for what you offer.

Social media advertising

We create scroll-stopping ads for digital platforms like Facebook, Instagram, and TikTok where fitness audiences spend their time. From brand awareness campaigns to retargeting, we turn social users into paying customers. Social advertising lets you reach people based on interests, behaviors, and demographics, making it easier to connect with your ideal audience across the fitness industry.

E-Commerce Email Marketing

We build automated email flows that recover abandoned carts, welcome new subscribers, and drive repeat purchases. Our e-commerce strategies help sports and fitness brands maximize revenue from their email list. These automated sequences work around the clock to turn one-time buyers into lifelong customers.

Email Campaigns

We design and send targeted campaigns that announce new products, promote sales, and keep your brand top of mind. Every email supports your marketing efforts and drives action. Whether you are launching new gear or filling spots at your fitness center, email gets the message directly to people who want to hear from you.

Automation Management

We set up and maintain the automated workflows that keep your email marketing running without constant manual effort. From welcome sequences to post-purchase follow-ups, we monitor performance, adjust timing, and refine messaging to improve results over time. Our team handles the technical setup and ongoing optimization so you can focus on running your fitness business while your email program works in the background.

Web Design and Development

We create custom websites that reflect your brand and convert visitors into customers. Whether you need a full site build or a redesign, we deliver a website that works for your business. Our team can also handle logo design and visual branding to give your fitness company a polished, professional look across every touchpoint.

User Experience

We design intuitive navigation and clear calls to action so visitors find what they need quickly. A better user experience means more time on site, more engagement, and more conversions. We take a holistic approach to UX, considering every click and scroll to make sure your website guides visitors toward becoming customers.

CASE STUDIES

Browse our digital success stories

Testimonials

Hear what our amazing clients say

“We have had the pleasure of working with half a dozen folks at 20North Marketing. Every interaction with them has been pleasant, professional and valuable. Not only do we look forward to our regular meetings with their team, we're seeing some serious positive results in site traffic and sales. They have been able to increase the return on our PPC budget AND increase our overall sales at the same time.”

Rusty Beck

FarFromStock has worked w/ 20North Marketing specifically (Abby & Issy). A-Z they are on it! I look forward to a long working relationship and with their help growing my business.

Brandon Folk

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Frequently Asked Questions

What types of sports and fitness businesses do you work with?

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We work with gyms, fitness studios, personal trainers, sports retailers, athletic apparel brands, equipment manufacturers, wellness centers, and sports service providers. Whether you operate a single location or a national brand, we tailor our marketing strategies to fit your specific business model and goals.

How long does it take to see results from SEO?

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SEO is a long-term investment, and most fitness businesses start seeing meaningful improvements in search rankings and organic traffic within three to six months. The timeline depends on factors like your current website health, competition in your market, and the keywords you're targeting. We provide regular reporting so you can track progress along the way.

Do you work with both local gyms and e-commerce sports brands?

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Yes. Our team has experience with local fitness centers that need to attract nearby members as well as online retailers selling sports equipment and apparel nationwide. We adjust our approach based on whether you need local visibility, national reach, or both.

How much should I budget for digital advertising?

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Ad budgets vary based on your goals, market size, and competition. We work with businesses across a range of budgets and focus on maximizing return regardless of spend level. During our initial conversations, we'll help you determine a realistic budget that aligns with your growth objectives.

Can you help with both our website and ongoing marketing?

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Absolutely. Many of our clients start with a website redesign and continue with ongoing SEO, advertising, or email marketing. We can handle individual projects or serve as your full-service digital marketing partner.

What makes your agency different from other fitness marketing companies?

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We combine deep industry knowledge with a data-driven approach to every campaign. Our team understands the fitness market and creates strategies based on what actually moves the needle for sports and wellness brands. We also prioritize clear communication and transparent reporting so you always know how your marketing is performing.

Do you offer month-to-month contracts?

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We work with six- to twelve-month contracts depending on the scope of services. This timeframe allows us to implement a full strategy, build momentum, and deliver measurable results for your fitness business. We'll discuss the best arrangement for your needs during our initial consultation.