Top Klaviyo Alternatives for Growing Your Email Marketing Strategy

At a Glance: While Klaviyo dominates the email marketing space for ecommerce businesses, several powerful alternatives offer unique advantages for different business needs. From budget-friendly options for small businesses to enterprise-level solutions with advanced automation capabilities, this guide explores the top platforms that can match or exceed Klaviyo's functionality while potentially offering better pricing, easier learning curves, or specialized features for your specific industry.

Email marketing remains one of the highest ROI channels for digital marketing, but finding the right platform can make or break your campaigns. Klaviyo has earned its reputation as a powerhouse for ecommerce brands, yet its pricing structure and complexity might not suit every business. Whether you're seeking more affordable options, simpler interfaces, or different feature sets, understanding your alternatives helps you make an informed decision that aligns with your marketing goals and budget.

1. ActiveCampaign: Best for Advanced Automation

ActiveCampaign stands out as a sophisticated marketing automation platform that rivals Klaviyo's capabilities while offering broader CRM functionality. This platform excels at creating complex automation workflows that go beyond basic email marketing.

Key Benefits:

• Combines email marketing with built-in CRM features for seamless customer management
• Offers machine learning capabilities for predictive sending and content optimization
• Provides advanced segmentation options based on behavior, demographics, and engagement patterns
• Includes site tracking and event tracking without additional setup costs
• Features split automation paths for testing different customer journeys

ActiveCampaign's visual automation builder makes it easy to create sophisticated campaigns that respond to customer actions across multiple touchpoints. The platform's lead scoring system helps identify your most engaged contacts, while its attribution reporting shows which campaigns drive the most revenue. For businesses that need powerful segmentation combined with sales automation, ActiveCampaign offers capabilities that often surpass what Klaviyo provides at comparable pricing tiers.

2. Mailchimp: Best for Small Business Owners

Mailchimp has evolved from a simple email tool into a comprehensive marketing platform that serves as an excellent Klaviyo alternative for smaller businesses. Its intuitive interface and generous free plan make it particularly attractive for companies just starting their email marketing journey.

The platform offers pre-built automation workflows that help businesses get started quickly without extensive technical knowledge. Mailchimp's Content Studio serves as a central hub for all your creative assets, making it simple to maintain brand consistency across email campaigns. Their Customer Journey Builder provides visual mapping tools that rival more expensive platforms.

Why Choose Mailchimp:

• Free plan supports up to 500 contacts with 2,500 monthly sends
• Includes landing page builder and basic website creation tools
• Offers social media advertising integration for multi-channel campaigns
• Provides real-time analytics with industry benchmarking
• Features AI-powered content recommendations and design assistance

3. Omnisend: Best Ecommerce-Focused Alternative

Omnisend positions itself as a direct competitor to Klaviyo with a laser focus on ecommerce brands. The platform combines email marketing with SMS marketing and push notifications, creating an omnichannel experience that drives conversions throughout the customer journey.

Pre-built automation workflows specifically designed for online stores include cart abandonment sequences, product review requests, and win-back campaigns. These templates incorporate best practices and can be customized to match your brand voice. Omnisend's segmentation engine automatically creates segments based on shopping behavior, making it easy to target customers with relevant product recommendations.

The platform's integration with major ecommerce platforms happens seamlessly, pulling in product catalogs, customer data, and purchase history automatically. Dynamic content blocks allow you to showcase products based on browsing history or past purchases without manual updates. For ecommerce businesses seeking a more affordable option than Klaviyo pricing, Omnisend delivers comparable functionality at a lower cost point.

4. Brevo (formerly Sendinblue): Best Value for Money

Brevo offers one of the most competitive pricing structures among email marketing platforms, charging based on emails sent rather than contact list size. This model benefits businesses with large lists but lower sending frequency, potentially saving thousands compared to Klaviyo alternatives.

Platform Strengths:

• Includes transactional email capabilities at no extra charge
• Offers built-in live chat functionality for real-time customer support
• Provides SMS messages and WhatsApp marketing in select regions
• Features a drag-and-drop email editor with mobile-responsive templates
• Includes marketing automation with unlimited contacts on all paid plans

Brevo's automation workflows support complex branching logic and behavioral triggers. The platform's heat mapping shows exactly where subscribers click, helping optimize email templates for better engagement. Their deliverability rates consistently rank among the industry's best, backed by dedicated IP options and authentication support.

5. GetResponse: Best All-in-One Marketing Solution

GetResponse extends beyond email marketing to offer webinar hosting, conversion funnels, and even a basic CRM system within a single platform. This comprehensive approach eliminates the need for multiple subscriptions while maintaining competitive pricing.

The platform's autofunnel feature creates complete marketing campaigns including landing pages, email sequences, and payment processing. Their AI-powered product recommendations analyze purchase patterns to suggest relevant items automatically. GetResponse's Perfect Timing algorithm determines the optimal send time for each subscriber, improving open rates without manual scheduling.

Webinar integration sets GetResponse apart from other Klaviyo competitors, allowing businesses to host live events and automatically follow up with attendees. The platform supports up to 500 webinar participants on higher-tier plans, making it ideal for content creators and educational businesses.

6. Constant Contact: Best for Beginners

Constant Contact prioritizes ease of use without sacrificing essential features, making it perfect for businesses new to email marketing. Their onboarding process includes personalized coaching sessions and extensive educational resources.

The platform's AI-powered subject line generator helps improve open rates by suggesting optimized variations based on industry data. Constant Contact's event management tools allow businesses to promote events, sell tickets, and manage registrations directly through email campaigns. Social media integration enables posting to multiple platforms from the same interface where you manage email marketing campaigns.

Beginner-Friendly Features:

• Done-for-you email templates organized by industry and campaign type
• List-building tools including customizable sign-up forms and text-to-join
• Automated welcome series and birthday emails with minimal setup
• Real-time tracking shows who opened, clicked, and shared your emails
• Mobile app allows campaign management and monitoring on the go

7. Campaign Monitor: Best for Agencies and Designers

Campaign Monitor attracts creative professionals with its design-forward approach and white-label capabilities. The platform's template builder produces pixel-perfect emails without coding knowledge, while still allowing HTML access for custom development.

Their journey designer creates sophisticated multi-channel experiences combining email, SMS, and transactional messages. Campaign Monitor's analytics dashboard provides client-ready reports that showcase campaign performance and ROI. The platform's unlimited client accounts on agency plans make it cost-effective for managing multiple brands.

Visual journey mapping helps agencies demonstrate campaign logic to clients clearly. Time zone sending automatically delivers emails at optimal times across global audiences. Campaign Monitor's template management system maintains brand guidelines while allowing controlled customization by team members.

8. Kit: Best for Content Creators and Bloggers

Kit specializes in serving creators, bloggers, and online educators with features tailored to building audiences and selling digital products. The platform's subscriber-centric approach treats each contact as an individual rather than just an email address on multiple lists.

Visual automation builders create sophisticated funnels for course launches, product releases, and nurture sequences. Kit's commerce features support digital product sales without requiring additional payment processors. The platform's deliverability focus helps creators reach inboxes consistently, with authentication setup and warming protocols included.

Tag-based organization replaces traditional lists, allowing flexible segmentation based on interests, behaviors, and purchase history. Kit's landing page builder includes templates optimized for list building and product launches. Integration with popular creator tools like Teachable, Gumroad, and WordPress happens seamlessly.

Making the Right Choice for Your Business

Selecting among these Klaviyo alternatives depends on your specific business needs, technical expertise, and budget constraints. Consider factors like your average list size, sending frequency, need for advanced features, and integration requirements. Many platforms offer free trials, allowing you to test functionality before committing.

For ecommerce businesses already invested in the Shopify or WooCommerce ecosystem, platforms like Omnisend might provide smoother integration. Companies prioritizing cost-effectiveness should evaluate Brevo's pay-per-email model against traditional subscriber-based pricing. Those seeking simplicity without sacrificing professionalism will find Constant Contact or Mailchimp more approachable than Klaviyo's steep learning curve.

Get The Most Out Of Emails With 20North

While exploring these Klaviyo alternatives gives you valuable options, implementing and optimizing any email marketing platform requires expertise and ongoing management. At 20North, we're proud to be a trusted Klaviyo partner with deep experience across multiple email marketing platforms. Our team handles everything from initial setup and migration to ongoing campaign optimization and performance tracking. We'll manage your email marketing efforts so you can focus on growing your business. Contact 20North today to discover how our email marketing expertise can transform your customer engagement and drive measurable revenue growth.