Gaining Online Exposure

Taking key market share with higher online exposure

Client

Blessed Performance

Services

SEO

Industry

Automotive

Platforms

Google

Increase in organic traffic

+79%

Increase in organic revenue

+54%

Project Overview

BlessedPerformance is a primary automotive performance parts online retailer,specializing in diesel trucks.

Theircustomer service and expertise have been a huge part of their success. Theystrive to provide exceptional service, walking the customer through theirjourney and helping throughout the way. It was time to translate theirexcellence into a digital space, and 20North was excited to be a part of theprocess.

Beforepartnering with 20North, SEO was not a focus. While expanding operations with anewly secured warehouse, Blessed Performance was looking to take its reach to anew level.

Theirprimary objective for further growing the business centered around takingmarket share from competitors. Advertisements and forum posts had helpedBlessed Performance grow up to a point, but this would not sustain thecompany’s long-term growth and full potential. Instead of renting Google spacethrough advertisements, Blessed Performance was interested in owning that spacewith SEO.

Totake key market share from industry leaders and move up on Google, BlessedPerformance needed higher online exposure through relevant content thatattracts buyer interest.

Project Execution

20Northpartnered with Blessed Performance to increase the brand’s online relevance andorganic traffic. Our main goal was to reach these organic users and bring themto the site to convert.

Tocomplete our goals, the team kicked off an SEO campaign with the focus ofmoving high-intent, priority keywords to page 1 of Google’s results page. Wewere successful in ranking on page one for not only more keywords, but more relevant keywords. Our specific strategyincluded some of the following.

Keyword research allowed us tounderstand what the consumers were searching for and how we could reach them
We kicked offwith a site structure that helpedweb pages rank on Google and set a foundation for SEO success
Long-form blogs were a huge success,focusing on our specific keywords. These blogs help us reach new users whilealso building up Blessed Performance as an industry leader and resource
Collection page optimizations added relevantcontent to product categories that enhanced the user’s experience and improved thepage’s ranking on Google
Product optimizations were specific to theirpriority products and, again, optimized content on the page that would helptheir offerings show up on Google
Throughout our campaign, we maintained conversion tracking that allowed us tosee organic growth, report our success, and tweak any of our efforts along theway

Project Results

20Northhas been able to increase organic traffic, conversions, and revenue for BlessedPerformance with an SEO-focused strategy.

Withrelevant content creation, including blog, collections, and product pages,Blessed Performance is able to rank on the first page of google, reaching moreusers and bringing potential customers to their website.

79% Increase inOrganic Traffic
54% Increase inOrganic Revenue
234% MoreKeywords Ranking on Google Page 1