Silencing Site Issues for a Faster, Safer Experience
Transforming a fragmented website into a high-performing digital storefront.
Client
Dead Air Silencers
Services
Web Development, UX Optimization
Industry
Firearms, eCommerce
Platforms
Word Press
Mobile Speed Improvement
3,100%
Desktop Speed Improvement
767%
Project Overview
Dead Air Silencers, a leading name in the 2A community and American-made silencer manufacturer, needed to modernize its online presence. Initially seeking a mobile audit, the project revealed deeper structural issues:
- A site overloaded with 80+ plugins
- Security vulnerabilities exposing sensitive data
- Slow site performance frustrating customers
- Frequent crashes threatening conversions
Project Execution
20North delivered a full optimization strategy:
- Fortified Security:
- Rebuilt compromised sections of the site
- Removed malicious code and patched vulnerabilities
- Updated all plugins to current, secure versions
- Boosted Speed & Usability:
- Reduced plugin bloat, retaining only essential functions
- Optimized large images for faster loading
- Upgraded dropdown navigation to a mega menu for seamless browsing
- Achieved dramatic speed improvements:
- Mobile score: 1 → 32 (+3,100%)
- Desktop score: 6 → 52 (+767%)
- Enhanced Reliability:
- Resolved backend bottlenecks to eliminate site crashes
- Delivered a smooth, scalable user experience
Project Results
In just weeks, 20North turned a slow, vulnerable site into a secure, high-performing storefront—boosting mobile speed by 3,100% and desktop by 767%:
