Blowing Away Organic Traffic Hurdles
Reinvigorating the rankings and traffic of an established company
Client
FastBound
Services
SEO
Industry
SaaS
Platforms
Free Trials Grew by
102%
Increase in Total Keywords
150%
Project Overview
FastBound, a leading firearms compliance software provider, wanted to increase brand awareness and attract high-quality leads through organic growth. Their organic traffic had stalled, and they needed a strategy to reach new customers. After partnering with 20North, FastBound achieved a 150% increase in total keyword rankings, a 124% lift in organic traffic, and a 102% increase in free trials within one year.
Initial Challenges
- Stagnant organic traffic growth
- Low visibility for high-value keywords
- Limited top-of-funnel content to capture new audiences
- Need for improved on-site engagement and lead conversion
Project Execution
The Solution
FastBound partnered with 20North to execute a strategic digital marketing strategy that would drive organic growth. Our approach included:
- Optimizing Key Pages: Improved visibility for their platform’s most critical features and functionalities
- Creating Long-Form Blogs: Designed to capture top-of-funnel consumers searching for solutions to relevant pain points.
- Enhancing Content Design: Focused on improving user experience and engagement on the site to retain visitors and convert them into leads.
Project Results
Over the past year, 20North drove measurable results for FastBound’s digital presence:
- 150% increase in total keywords
- 124% in organic traffic
- 102% increase in free trials
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