Utilizing a blend on SEO and SEM to capture leads
SEO, Paid Ads, Web Development
Roam is a shared workspace offering flexiblemonth-to-month memberships, offices, and offsite meeting spaces. The innovativeworkspace was born in 2008 with the goal of providing a better solution forremote workers on the go. Since their start in Alpharetta, they’ve grown intonew locations and new service offerings. They’ve since expanded into largermeeting rooms and dedicated offices that promote quality service andhospitality. You can now find Roam workspaces around Atlanta, Georgia and inDallas, Texas.
Before partnering with 20North,marketing efforts focused on content development, in-person events, andpartnership strategies with a ton of untapped digital strategies. As COVIDconcerns eased, there was a clear need to optimize Google as a marketingchannel.
After an initial look at organic traffic, Roamfaced the problem a lot of businesses face on Google: The majority of theirtraffic was coming from branded terms.Without ranking for important, non-brandedterms, Roam found their site to be stagnant in organic users andconversions.
Roamhad the opportunity to rank for more relevant keywords, which would not onlypull in more organic traffic but more relevantorganic traffic. Some of the non-branded keywords that were untapped werelocation-based. With so many locations in the Atlanta area, our team saw a needfor location landing pages that would capture consumers looking for localworkspaces.
Ontop of SEO opportunities, Roam hadn’t invested considerable time and money intotheir Google Ads, leaving space for 20North to run a campaign and pull in qualifiedleads.
Additionally,20North utilized paid ad strategies to capture high-intent keywords. This drovehigh-quality leads that converted at higher rates. Our work was successful innot just bringing in more traffic, but bringing in more traffic that is likely to convert.
Withthe help of 20North, Roam was able to understand where their organic trafficwas coming from and how they could find more relevant, conversion-friendlyusers on Google. They were also able to target consumers in specific locations,with the development of new landing pages.
After3 months with a clear increase in organic traffic and conversions, 20Northadded Google Ads to the long-term partnership. The combination of SEO & SEMis the key to winning on Google, ensuring Roam is showing up for what itsconsumers are searching for.
“20North has been an incredible partner, and I highly recommend their SEO and Google advertising services! Devon and his team offer incredible expertise, and our company has seen a tremendous return on our investment. It’s fun to work with partners that take a genuine interest in your success. I appreciate the 20North team’s valuable insight, dedication to excellence and quick response time. I look forward to our continued partnership!” – Morgan Burns (Director of Marketing at Roam)
Witness how an innovative SEO approach transformed Folloze into an industry powerhouse, amplifying organic traffic, user engagement, and keyword dominance.