Are your website visitors arriving but not converting? A professional CRO audit examines your site from the perspective of real user behavior to uncover friction points, identify drop-off points across the conversion funnel, and deliver actionable insights that improve conversion rates and drive better results from the traffic you already have.
Our team digs into your Google Analytics data to map how visitors move through your conversion funnel and where they fall off before completing a desired action. We examine traffic sources, bounce rate, drop-off points, and conversion goals to identify exactly where potential customers are leaving and give you a clear, data-driven foundation to work from rather than assumptions.
We analyze user behavior across your site using heatmaps, session recordings, and click tracking to understand how real visitors interact with your landing pages, product pages, and other key areas of the customer journey. This qualitative layer adds context that analytics alone cannot provide, helping us identify friction points, confusing layouts, and UX issues that are quietly suppressing your conversion rate.
Our team evaluates your landing pages and key conversion pages against CRO best practices, assessing value proposition clarity, page layout, calls-to-action, and overall user experience. A page that looks good does not always convert well, so we go beyond aesthetics to identify the design and content changes most likely to improve performance across mobile and desktop.
We audit your current A/B testing history and identify the highest-priority opportunities for future tests, covering which pages can support statistically significant results and what elements are most worth testing. Testing without a structured approach wastes time and produces data you cannot act on, so we deliver a prioritized roadmap of experiments built around your business goals.
When you are close to your own website, friction points that are costing you conversions can be easy to miss. A structured CRO audit by an experienced CRO specialist brings an outside perspective backed by real user data, surfacing the specific issues dragging down your conversion rate across the customer journey.
Raw analytics data does not improve your site on its own. Our audit translates behavioral data, session recordings, and funnel analysis into a prioritized list of specific changes, so you know exactly which optimizations will have the greatest impact on your conversion goals and business goals.
Knowing your bounce rate without context tells you very little. We evaluate your site against CRO best practices and user experience standards, giving you a realistic picture of where your site stands and where the most significant optimization opportunities actually exist.
Our audit does not just identify problems. It tells you what to fix first. You leave with a step-by-step action plan ranked by impact and effort, so improvements can begin right away regardless of who handles implementation, your internal team or 20North's CRO services.
Ready to find out what is holding back your conversion rate? Start with an in-depth CRO audit. We will identify friction points across your conversion funnel, analyze user behavior across your key pages, and build actionable recommendations to improve user experience and get more out of the traffic your marketing efforts are already generating.
Our process begins with a discovery call between you and a CRO specialist. That conversation helps us focus the audit on the pages, funnel stages, and conversion goals most important to your business.
We run our review using analytics tools, session recordings, heatmaps, and behavioral data to examine your conversion funnel, user journey, and key landing pages across both desktop and mobile devices.
Based on our findings, we develop a strategic roadmap that covers quick wins and longer-term optimization opportunities, with specific guidance on UX improvements, A/B testing priorities, and landing page changes.
You receive a report that organizes findings into actionable categories ranked by priority. Each recommendation is tied to real user behavior data and written to inform decisions, not just document observations.
Our team stays available as you work through the recommendations, ready to clarify findings, answer questions about specific pages or tests, and support you through any challenges that come up during the process.
Harness the power of SEO to organically grow your online presence and drive targeted traffic to your website, giving your CRO improvements a larger pool of potential customers to convert.
Use the power of major ad platforms like Google Ads to reach your target audience with precision, driving qualified traffic that pairs with conversion optimization to maximize your return on ad spend.
Our expert team specializes in web design and development, building responsive landing pages and websites that deliver strong user experiences and support higher conversion rates from the first visit.
A CRO audit covers your full conversion funnel: Google Analytics data, user behavior analysis, session recordings, landing page assessment, UX review, bounce rate and drop-off analysis, and A/B testing opportunities. You will receive a detailed report identifying where potential customers are leaving and the specific steps needed to improve conversion rate performance.
If you are driving traffic but seeing low conversion rates, high bounce rates on key landing pages, or inconsistent performance across your conversion funnel, a CRO audit can pinpoint the issues. It is also valuable if you have never run a structured analysis of user behavior across your site and want a data-driven starting point.
Not necessarily. While A/B testing requires sufficient traffic volume to reach statistical significance, a CRO audit draws on qualitative research, session recordings, and UX best practices as well. Sites with lower traffic can still act on meaningful findings from the audit without needing large sample sizes for every recommendation.
Shopify is one of the strongest platforms for CRO out of the box, with theme architecture, built-in analytics, and a native checkout flow that integrates seamlessly with testing and behavior tracking tools. CRO opportunities exist on every platform, and our audit identifies what is holding back conversions and what is worth testing across Shopify, WordPress, BigCommerce, and custom builds alike.
You will have a clear, priority-based action plan tied to your conversion goals and business goals. Our team can handle implementation through our CRO and web development services, or your internal team can take the lead. Either way, you will have everything needed to act on each recommendation with confidence. Ready to turn your audit into results? Work with 20North.
