Are your Google Ads campaigns spending budget without producing the returns your business needs? A professional PPC audit digs into your account to expose inefficiencies, surface gaps in your paid media strategy, and deliver actionable recommendations that strengthen click-through rates, conversion rates, and overall campaign performance.
We review how your campaigns, ad groups, and keywords are organized to identify whether your account structure is actually set up to support your business goals. Misapplied match types, bloated ad groups, and misaligned settings quietly suppress quality score and inflate cost per click over time. We identify exactly what is undermining your paid media efforts and map out the specific fixes needed to build a more efficient foundation.
Missing negatives and unchecked broad match terms are two of the fastest ways to burn through a PPC budget without realizing it. We dig into your full keyword list across match types, assess how well your coverage reflects actual search behavior, and surface the gaps that are costing you spend and opportunity. You will walk away knowing exactly which terms to cut, which to expand, and where to focus budget for better results in your Google Ads campaigns.
A strong ad that points to a weak landing page will not convert, and we review both together to find where the breakdown is happening. We assess messaging consistency, keyword relevance, and whether your landing pages actually deliver on what each ad promises. From there we provide targeted recommendations to lift ad relevance, click-through rate, and conversion performance across your active PPC campaigns.
Misconfigured tracking can make a struggling campaign look healthy and a strong one look broken. We go through your full conversion tracking setup to confirm Google Ads and Google Analytics are capturing the right actions, then flag missing tags, duplicate events, and attribution gaps distorting your performance data. You will leave with a prioritized fix list and confidence that your optimization decisions are built on data you can trust.
When you manage PPC campaigns in-house day to day, spending patterns that erode profitability can become invisible. An outside review by an experienced paid media team brings fresh perspective and quickly surfaces the wasted spend, targeting mismatches, and structural issues draining your budget each month.
Data alone does not make campaigns better. Knowing what to do with it does. Our audit converts account performance data into a priority-based classification of specific changes so you are never left guessing which fixes will move the needle most on your PPC strategy.
A click-through rate number without context tells you very little. We measure your account against paid media best practices and comparable PPC campaigns to give you a realistic picture of where performance stands and where your biggest optimization opportunities actually lie.
Our audit surfaces problems and tells you exactly how to address them. You leave with a step-by-step action plan organized by impact and effort so improvements can begin right away, whether your team executes in-house or you continue with 20North's paid media services.
Ready to find out what a sharper paid media strategy can do for your business? Start with an in-depth PPC audit. We will identify gaps in your current account, highlight optimization opportunities, and build actionable recommendations to improve your conversion rate and get more out of your Google Ads investment.
Our process starts with a discovery call between you and a paid media expert. That conversation shapes our approach so we focus on the areas most critical to your campaigns and business goals.
We run our review using advanced tools to examine your account structure, keyword strategy, ad copy, conversion tracking, and campaign settings across all relevant campaign types.
Based on our findings, we build a strategic roadmap that covers both quick wins and longer-term opportunities, with guidance on bidding strategy, budget allocation, and structural improvements.
You receive a report that organizes findings into actionable categories ranked by priority. Each recommendation is written to drive real decisions, not just document what we found.
Our team stays available as you work through the recommendations, ready to clarify technical details, answer questions about Google Ads, Meta Ads, or any other active platform, and support you through any challenges that come up.
Harness the power of SEO to organically grow your online presence and drive targeted traffic to your website, reinforcing the business goals your paid media campaigns are working toward and expanding your reach beyond paid channels.
Use the power of major ad platforms like Google Ads to reach your target audience with precision, driving qualified traffic and maximizing return on your advertising investment across every campaign.
Our expert team specializes in web design and development, building responsive landing pages and websites that convert visitors into customers and give your PPC campaigns a strong destination to send traffic.
A PPC audit covers your full account: campaign structure, ad groups, keyword strategy, negative keywords, ad copy, landing page alignment, conversion tracking, bidding strategy, and budget allocation. You will receive a detailed report identifying what is performing, what is not, and the specific steps needed to close the gap and improve results.
Rising cost per click, declining conversion rates, inconsistent results from your search campaigns, or uncertainty about whether your conversion tracking is accurate are all strong signals. It is also a smart move if you have been managing Google Ads independently and want an expert assessment of where the account stands.
Yes. A PPC audit is a review of your current setup, historical data, and active campaigns. If you are starting from scratch without an existing account, a paid media strategy engagement would be a better fit than an audit.
Most audits wrap up within one to two weeks depending on account size and the complexity of your campaign history. You will receive a full report along with a walkthrough of findings and recommended next steps.
You will have a clear, priority-based action plan tied directly to your business goals. Our team can handle implementation for you, or your internal team can take the lead. No matter who handles execution, you will have everything you need to move forward with confidence.Ready to put your audit into action? Contact our ads team today.
