Sell to wholesale buyers and direct-to-consumer customers from a single Shopify store with Shopify Plus B2B. Our Shopify Plus development team builds and configures B2B ecommerce solutions that support customer-specific pricing, flexible payment terms, and custom checkout flows for high-growth brands ready to scale their wholesale operations. Leverage our expert web development, SEO, and email marketing solutions to grow your B2B ecommerce business.
Our team configures your Shopify Plus store to handle both B2B and DTC operations from one ecommerce platform. We set up company profiles, assign wholesale buyers to the right customer groups, and configure new customer accounts with the correct permissions. We configure both blended storefronts and standalone wholesale channels, building a B2B operation that fits the way you sell. If you are moving from another platform, our Shopify Plus migration services help you transition without disrupting your online sales.
We build out price lists and tiered pricing structures that display the right wholesale pricing to the right buyers. Using Shopify's native B2B features, we create custom catalogs for different customer groups, set volume-based discounts, and apply complex pricing structures that reflect the way you actually sell to your wholesale customers. Our conversion rate optimization team works alongside development to make sure your pricing setup supports higher conversion rates across your online store.
Our developers configure flexible payment terms, including net payment terms like Net 30 and Net 60, directly within your Shopify store's checkout. We set up draft orders, purchase order support, and custom checkout flows that let wholesale buyers pay by credit cards, on account, or through terms that match their purchasing agreements. This level of checkout customization is part of what makes our Shopify CRO services so effective for ecommerce businesses selling B2B.
We connect your Shopify store with the systems that power your wholesale business. Our team builds custom integrations with ERP platforms, inventory management tools, and third-party apps through Shopify Flow and Shopify Functions. Replace legacy systems with modern, connected workflows that keep your B2B operation running without manual workarounds. Already running on Magento, WordPress, or BigCommerce? We migrate your existing data and integrations so nothing gets left behind.
For brands with advanced requirements, we build headless commerce solutions using Shopify's storefront and customer account APIs. Our web development team creates custom storefronts, personalized buyer portals, and tailored user experiences that go beyond what standard Shopify themes offer, giving your wholesale customers the online store they expect.
Our dedicated team provides ongoing support to keep your Shopify Plus B2B store performing at its best. We take care of price list updates, new company profile setups, checkout flow troubleshooting, and Shopify Flow automation adjustments. Your team stays focused on growing the wholesale business while we manage the day-to-day. We also provide SEO audit services and Shopify SEO to keep your B2B store visible in search and driving organic traffic alongside paid channels.
Shopify Plus gives B2B ecommerce brands the scalable infrastructure they need to handle high-volume wholesale operations. With advanced features like Shopify Flow automation, custom pricing rules, and multi-location support, your store grows with your business without the limitations of legacy systems or patchwork third-party app solutions. See how we have helped other ecommerce brands achieve similar results.
Running B2B and DTC from the same platform cuts development costs and creates brand consistency across every sales channel. Shopify Plus B2B features are built directly into the admin, so your team manages wholesale customers, price lists, and payment terms alongside direct consumer sales. Pair this with Klaviyo campaign services for email marketing that targets both audiences from a single platform.
Your wholesale buyers expect the same quality of customer experience they get as consumers. Shopify Plus delivers a modern, self-serve buying experience with personalized storefronts, saved order histories, and quick reorder tools that make it easy for wholesale customers to do business with you again and again. Our CRO services help you optimize that experience for maximum conversions.
Our development team brings hands-on experience building B2B ecommerce stores on Shopify Plus. We work with the platform's native B2B features, including company profiles, customer-specific pricing, draft orders, and Shopify Payments configuration, to deliver solutions built for your unique needs. Our Shopify developers handle everything from tiered pricing configuration for different customer groups to ERP integrations that eliminate manual processes. They stay up to date with the latest Shopify B2B updates and advanced features to keep your wholesale operations competitive. Explore our case studies to see how we have helped high-growth brands scale their ecommerce businesses.
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Get the most out of your Shopify store with our expert SEO services. We focus on driving organic traffic through on-page optimization, keyword research, and content strategies tailored to Shopify's advanced features.
Use the power of major ad platforms like Google Ads to reach your target audience effectively, driving qualified traffic to your Shopify store and maximizing your online presence.
Engage and nurture your audience through strategic email marketing campaigns, delivering personalized content and driving conversions through carefully crafted messaging that complements your ecommerce store.
Ready to scale your wholesale business? Contact 20North Digital Marketing today to discuss how our Shopify Plus B2B services can help your online store reach more wholesale buyers and drive business growth.
Shopify Plus B2B is a suite of native features built into the Shopify Plus ecommerce platform that allows you to sell directly to wholesale customers. It includes company profiles, customer-specific pricing, net payment terms, custom catalogs, and self-serve buyer accounts, all managed from your Shopify admin without the need for a separate third-party app.
Yes. Shopify Plus lets you operate both B2B and direct-to-consumer sales from a single online store. Wholesale buyers log in through new customer accounts to access their assigned price lists, payment terms, and product catalogs, while your DTC shoppers see your standard storefront and checkout. This unified approach is one of the advantages we highlight in our ecommerce digital marketing services.
Shopify Plus B2B includes company profiles with multiple buyer locations, customer-specific pricing and price lists, tiered pricing and volume discounts, flexible payment terms (Net 30, Net 60), draft orders, purchase order support, custom checkout flows, Shopify Flow automation, and gift cards for B2B catalogs. These features are included as part of your Shopify Plus plan.
We configure price lists and catalogs within your Shopify admin that assign wholesale pricing to specific company profiles or buyer locations. This allows you to offer different customer groups their own pricing, including fixed prices, percentage discounts, and tiered pricing based on order volume, without relying on third-party apps or manual workarounds.
Yes. Our team builds custom integrations that connect your Shopify store with ERP platforms, accounting software, inventory management tools, and other third-party apps. Using Shopify Flow, Shopify Functions, and custom development, we create automated workflows that sync data across your systems and eliminate manual data entry. If you are on a different platform, we also offer full Shopify Plus migration support.
