Visionary Eye Doctors, a multi-location ophthalmology and oculofacial plastic surgery practice across the Washington, DC and Maryland area, partnered with 20North to grow its presence in local search. At the start of the engagement, the practice had a small organic footprint relative to the range of services and locations it covered.

Over a multi-year partnership, the work expanded from foundational local SEO into a full content and answer-engine program, building visibility across every location and service line while positioning the practice at the front of AI-driven search as that channel became a larger part of how patients find care.

Key opportunities included:

• Growing organic visibility from a small starting keyword footprint
• Building local search presence across multiple DC and Maryland locations
• Covering the full range of ophthalmology and oculofacial service lines
• Reaching patients researching conditions and procedures before booking
• Establishing leadership in AI search and answer engines

Over a multi-year partnership with 20North, Visionary Eye Doctors grew from a small organic footprint into a practice that leads its local market in AI search. The program expanded keyword coverage across every service line and location and established the top position in the AI-driven channels where patient discovery is increasingly happening.

Keyword Growth (Since June 2023)

• Organic keywords up 169.2%, from 3,271 to 8,804
• Page 1 keywords up 169.8%, from 311 to 839

Traffic Growth (Since June 2023)

• Organic sessions up 39.5%, from 4,589 to 6,400
• Organic users up 44.9%, from 3,354 to 4,860

AI Search Leadership

• #1 rank in AI Visibility, with a score of 49.3%
• #1 rank in Share of Voice, with a score of 6.6%
• #1 rank in Citations, with a citation share of 8.7%

Search Authority

• Built local visibility across every DC and Maryland location
• Covered the full range of ophthalmology and oculofacial service lines
• Positioned the practice to lead AI-driven, answer-first search

Pants Store is a family-owned apparel retailer founded in 1950 by Taylor Gee in Leeds, Alabama. What started as a single pants shop has grown into a destination for clothing, shoes, and accessories for the whole family, with seven locations across Alabama and one in Oxford, Mississippi. Now run by the third generation of the Gee family, the brand carries names like New Balance, Hoka, Birkenstock, and Free People has become a go-to source for SEC gameday style across the South.

Pants Store also built a large and engaged social following. Its Tuscaloosa store and #bamarush content turned the brand into a TikTok sensation and drove major spikes in online sales, and pantsstore.com now ranks among the company's top-performing locations, with more than half of online orders shipping out of state. That reach created an opportunity. Much of the brand's organic visibility leaned on branded searches, while demand for the apparel brands it carries and the categories it sells went uncaptured in non-branded search.

Pants Store partnered with 20North in 2025 to close that gap. The work started with foundational blog and collection page optimization, expanded into branded apparel targeting and social integration, and grew into answer engine optimization as AI search gained share.

Challenges across organic and AI search:

• Organic visibility concentrated on branded search terms
• Demand for the apparel brands Pants Store carries going uncaptured in non-branded search
• Main collection pages lacking SEO-friendly content
• A large social following that was not translating into on-site search traffic
• No infrastructure for AI search visibility

With 20North, Pants Store turned brand awareness that lived largely on social into lasting organic search performance, capturing non-branded demand across the categories and apparel brands it sells. As the program expanded into AEO, the brand began building citation share in AI answer engines, giving it an early foothold as AI search takes on more of the discovery journey.

Search Growth (Since Launch, August 2025)

• Organic users up 61% and sessions up 49%
• Keywords up 47% and page 1 keywords up 42%

Recent Momentum (Last 90 Days, Year over Year)

• Users up 56% and sessions up 39%
• Page 1 keywords up 53%

AI Citations

• Citation rank climbed from #9 to #3 in AI answer engines, with citation share roughly doubling
• Top-cited pages span collection, brand, and educational blog content, giving Pants Store citation depth across the funnel

Business Growth

• Captured non-branded demand across collection and apparel brand pages
• Built lasting organic visibility to complement the brand's strong social presence
• Established AEO infrastructure to grow citation share as answer engines take more of the discovery journey

SuitShop came to 20North already performing well, with a clear goal: be more competitive at the top of the funnel, where larger suiting brands were capturing early-stage shoppers first.

Two forces made that harder. The suiting category was facing an industry-wide decline in search demand, so visibility had to be won against a shrinking keyword pool. At the same time, Google's algorithm updates increasingly penalized thin or duplicative product pages, a structural problem across suit retail, where the same jacket is often described the same way across ten colors. The work needed to grow qualified visibility while modernizing the catalog for AI-driven, zero-click search.

Challenges across organic and AI search:

• An industry-wide decline in suiting-category search demand
• Larger competitors capturing top-of-funnel shoppers first
• Google updates penalizing thin and duplicative product pages
• Repetitive catalog copy, the same jacket described the same way across colors
• The shift toward zero-click, AI-driven search

While the suiting category contracted, SuitShop grew where it counts. The collection and content expansion pulled in higher-intent shoppers, the product page overhaul defended the catalog against algorithm shifts, and the answer-engine work held SuitShop at #1 in AI visibility, exactly where top-of-funnel discovery is moving.

Keyword Visibility (last 90 days, year over year)

• Organic keywords up 41.6%, from 59,276 to 83,927
• Held page 1 keyword count steady while the broader category contracted
• Grew keyword visibility even as suiting-category search demand declined industry-wide

Traffic (last 90 days, year over year)

• Organic sessions up 5.8% and organic users up 5.3%

AI Search and Authority

• Held the #1 AI visibility rank, with visibility score rising to 27.2%
• Held the #1 share of voice rank, with score rising to 5.5%
• Maintained a top-tier citation position at #2 in a competitive field

Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.

20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.

Key opportunities included:

• Growing online sales across products and rental offerings
• Building organic authority in a competitive fall protection market
• Reaching contractors researching compliance and equipment before buying
• Maintaining momentum through a full site relaunch
• Establishing leadership in AI search and answer engines

Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.

Revenue and Orders (Year over Year)

• Organic revenue up 444%, from $14,419 to $78,445
• Online orders up from 35 to 401

Traffic Growth (Year over Year)

• Organic sessions up 35.3%, from 18,629 to 25,208
• Organic users up 32.9%, from 13,220 to 17,569
• Page 1 keywords up 5.7%, from 547 to 578

AI Search Leadership

• #1 rank in AI Visibility, with a score of 37.5%
• #1 rank in Share of Voice, with a score of 9.6%
• #1 rank in Citations, with a citation share of 13.1%

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, partnered with 20North to break through stagnant sales and build long-term category leadership. The work began with paid media in Fall 2023 and expanded into SEO and AEO, or answer engine optimization, as AI search gained share. The phased SEO and AEO program eventually pushed BRUCE BOLT to the #1 AI visibility position in its category.

Challenges across paid, organic, and AI search included:

• Wasted budget and inflated ROAS
• Lack of audience segmentation
• Redundant ad creative
• Ineffective tracking and campaign execution
• Limited organic visibility in the batting gloves category
• No infrastructure for AI search visibility

In 4 months, 20North and BRUCE BOLT broke every sales record the company had, three times. As the SEO and AEO program matured, BRUCE BOLT pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Paid Media Wins

• 260% increase in gross sales
• Captured new audiences
• Double-digit ROAS
• Ventured into new channels by adding TikTok advertising

SEO and AEO Wins

• #1 in AI visibility at 52.6%, well above the next closest competitors at 35.1% and 30.5%
• #1 in share of voice at 9%, more than 50% above the next closest competitors at 5.9% and 5.2%
• #1 in citation share at 8%, nearly double the next closest competitors at 4.2% and 3.9%
• Top-cited pages span product, collection, and educational blog content, giving BRUCE BOLT citation depth across the funnel.
• Ranks across high-intent prompts in the baseball batting gloves category, BRUCE BOLT's #1 category

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The brand started in Alpharetta in 2008 with the goal of providing a better solution for remote workers on the go and has since expanded into larger meeting rooms and dedicated offices across Atlanta, Georgia and Dallas, Texas.

Before partnering with 20North, Roam's marketing efforts focused on content development, in-person events, and partnership strategies, with a ton of untapped digital strategies. By 2022, there was a clear need to optimize Google as a marketing channel. An initial look at organic traffic surfaced a familiar problem: the majority of traffic was coming from branded terms, leaving Roam stagnant in organic users and conversions on non-branded terms.

The partnership began with SEO and local search in 2022 and expanded into paid media, location-specific service pages, and answer engine optimization as AI search gained share. Today, Roam holds the #1 AI visibility position in its category, far ahead of the next closest competitors.

Challenges across organic, local, paid, and AI search:

• Traffic concentrated on branded terms only
• Limited visibility for non-branded, location-based searches
• Untapped Google Ads opportunity for high-intent keywords
• New location openings outpacing site content
• No infrastructure for AI search visibility

With the help of 20North, Roam understood where their organic traffic was coming from and how to find more relevant, conversion-friendly users on Google. The combination of SEO and SEM is the key to winning on Google, ensuring Roam shows up for what consumers are searching for. As the program expanded into AEO, Roam pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Google Wins

• 82% increase in Google impressions
• 202% increase in organic revenue
• 130% more keywords ranking on Google's first page
• 21 unique location landing pages live across Roam's footprint

AI Search Wins

• #1 in AI visibility at 83.4%, nearly double the next closest competitor at 43% and well above the next at 27%
• #1 in share of voice at 15%, double the next closest competitor at 7.5% and triple the next at 4.8%
• #1 in citation share at 18.7%, more than double the next closest competitors at 7.5% and 5.4%
• Top-cited pages span service, location, and educational blog content, giving Roam citation depth across the funnel
• Ranks across high-intent prompts in Roam's #1 category