BIS Benefits is a Georgia insurance broker handling group health benefits and commercial insurance for small businesses. They came to 20North to grow the leads coming through their website organically, so more of the right business owners could find them in search rather than through paid channels alone.

The plan paired top-of-funnel content with high-intent page work, then expanded across Georgia as the results came in.

Key opportunities included:

• Growing organic leads from business owners searching for group health and commercial insurance
• Building topical authority and EEAT in a field where trust drives the decision
• Winning high-intent searches for the services BIS sells
• Owning local search across the Georgia markets BIS serves
• Supporting the written content with video that performs on YouTube and LinkedIn

The program grew organic visibility across the board and, more importantly, moved the numbers that matter to the business.

Keyword Visibility (Year over Year, Year to Date)

• Total ranked keywords up 417%
• Page 1 keywords up 4,073%

Organic Traffic (Year over Year, Year to Date)

• Organic traffic up 46%

Business Impact (Year over Year, Year to Date)

• Closed revenue up 85%

Search Foundation

• Built topical authority and EEAT through blog content tied to the services BIS sells
• Paired the written content with video produced for YouTube and LinkedIn
• Optimized high-intent pages and built new location pages across Georgia
• Started by owning greater Atlanta, then expanded statewide as results came in

The keyword and traffic gains show the search visibility BIS built, and the closed revenue growth shows that visibility turning into business.

Decusoft is a B2B software company with a compensation management platform built for mid-market HR and finance teams. They came to 20North with a one-person internal marketing team and a crowded, well-funded competitive set working against them.

Their organic presence was 94% branded at kickoff, meaning almost every click came from people already searching for Decusoft by name. The HR and finance buyers comparing compensation platforms were landing on competitors instead, many of whom sell workforce management suites that include compensation as one feature of many rather than tools built specifically for the job.

Key opportunities included:

• Growing non-branded organic clicks against a 10% three-month goal
• Outranking generalist workforce suites that treat compensation as one feature of many
• Building topical authority around the problems compensation managers search, including pay compression, LTIP, variable comp and incentive plan design
• Modernizing the homepage and feature pages so the sales team could show them in demos
• Improving on-page conversion through CTA and form placement
• Earning citations in AI answer engines as those tools become part of the buyer journey

The program grew organic visibility and moved the metrics that matter to the business.

Non-Branded Visibility (First 3 Months)

• Non-branded clicks up 61% against a 10% kickoff goal
• Total ranked keywords up 30%
• Keywords on page 1 up 150%
• Impressions up 81%

Organic Rankings (First 6 Months)

• Total ranked keywords up 40%
• Keywords on page 1 up 206%
• Non-branded average position up 38%
• Non-branded clicks up 45% quarter over quarter

Business Impact

• Organic form conversions up 175% in the first 3 months
• Organic form conversions up 75% quarter over quarter at month 6
• Demo requests nearly doubled across the 6-month window

AI Search Visibility (May 2026)

• Citation rank #1 across the tracked competitor set
• Citation share 16%
• Overall visibility score 27%
• Visibility on the prompt "What are the benefits of using predictive compensation tools?" grew 27 points, reaching 58%

Search Foundation

• Rebuilt topical authority around compensation, not workforce management
• Published a blog library tied to the real questions compensation managers search
• Modernized the homepage and feature pages
• Earned AI citation share ahead of a well-funded, well-known competitor set

The keyword and ranking gains show the organic visibility Decusoft built. The non-branded click, conversion and AI citation growth show that visibility turning into pipeline.

John's Sewer and Drain Cleaning has served the greater Boston area since 1976 with full service drain and sewer solutions for residential and commercial customers. With 65 trained technicians averaging 10 to 15 years of experience and a goal of being on site within two hours of a call, the business had the capacity to grow. What it needed was a digital presence strong enough to put the company in front of customers at the exact moment a drain or sewer problem hits.

When a drain backs up or a sewer line fails, people turn to Google. They need someone local, available right away, and willing to show up, even at 2 a.m. John's Sewer needed to own those searches across more than 20 cities and towns, outrank larger regional competitors, and convert that visibility into direct calls to their team.

Key opportunities included:

• Expanding visibility across every service area in and around Boston
• Ranking for high intent service terms like drain cleaning, sewer line repair, water jetting, and pipe lining
• Capturing emergency search traffic around the clock
• Growing the Google Business Profile presence that drives direct calls and directions
• Building out service and location content that reflects the full scope of commercial and residential work the company handles

After roughly one year of partnership with 20North, the account posted broad gains across organic search and local presence.

Search Visibility

• Total ranked keywords up more than 440%, now at 7,100 compared with 1,300 in July 2025
• Page 1 rankings up more than 2,400%, now at 2,021 top 10 keywords compared with 79 in July 2025
• Monthly organic traffic in Semrush nearly tripled, now at 36,400 visits per month compared with 13,000 the year before

Local Search and Google Business Profile (April through July 2026 vs the same window in 2025)

• Total Business Profile views up 32% year over year
• Google Search views on desktop up 65%
• Google Maps views on desktop up 92%
• Google Maps views on mobile up 28%
• Direct calls from the Business Profile up 16%, with 3,417 calls generated in the four month window
• Driving directions requests up 33%

Business Growth

• A stronger, more consistent pipeline of qualified calls from homeowners and businesses with real, urgent drain and sewer problems
• Full market coverage across the Boston service area, with dedicated pages for every city and town served
• A sustainable organic foundation that keeps producing results without the ongoing spend of a paid media program

The keyword and traffic gains show the search visibility John's Sewer built, and the Business Profile calls show that visibility turning into booked work.

Tommy Docks came to 20North in September 2024 to grow its direct-to-consumer channel. Historically, wholesale and partnership sales drove 80 to 90 percent of revenue, and the website reflected that, serving those relationships more than consumers searching for docks and hardware on their own. The catalog needed consumer-facing search visibility built around the products that drive online sales.

The work centered on expanding and improving collection and product page content for the products consumers search for, dock sections and hardware, supported by SEO blog work and technical cleanup. As AI-driven search reshaped how pages get surfaced, the program adapted content structure to match.

Key opportunities included:

• Building consumer search visibility for a historically wholesale catalog
• Ranking the dock section and hardware products that drive online sales
• Growing the add-on and replacement-part channel beyond full dock systems
• Reaching shoppers earlier with informational, dock-related content
• Resolving technical issues limiting crawling, indexing, and rankings

After partnering with 20North, Tommy Docks built the consumer search presence its site had lacked. The program grew page-one keyword visibility in every window measured and lifted first-year organic traffic, establishing the search foundation the direct-to-consumer channel needed.

Keyword Visibility

• Page-one keywords up 16.8%, from 1,017 to 1,188 (September 2024 vs September 2025)
• Page-one keywords up 25.8%, from 1,155 to 1,453 (trailing 90 days, year over year)
• Total ranked keywords up 23.5%, from 5,366 to 6,628 (trailing 90 days, year over year)

Traffic (First Year)

• Organic sessions up 17.8%, from 6,703 to 7,894 (September 2024 vs September 2025)
• Organic users up 20.0%, from 5,423 to 6,507 (September 2024 vs September 2025)

Search Foundation

• Built consumer-facing content on collection and product pages for the terms shoppers use
• Grew the hardware and add-on channel beyond full dock systems
• Structured blog and page content for traditional and AI-driven search

TRUX Parking came to 20North in November 2024 to grow qualified traffic and leads across a network of truck parking locations. On the paid side, the goal was to reach professional drivers searching for secure parking and do it efficiently. On the organic side, the starting point was close to zero: five locations, location pages that carried maps and conversion buttons but no written content, and effectively no organic search footprint.

Key opportunities included:

• Reaching professional drivers during high-intent parking searches
• Improving paid efficiency while supporting new location launches
• Building organic visibility for a site that had almost none
• Giving location pages the written content search engines could index and rank
• Structuring content for both traditional and AI-driven search

After partnering with 20North, TRUX Parking built an efficient paid program and an organic presence where it had almost none, scaling both as the network grew past 100 locations.

Paid Media (First 3 Months vs Most Recent 3 Months)

• Impressions up more than 150%
• Clicks up more than 90%
• Average cost per click down nearly 47%
• Cost per lead down 32%
• Spend up only about 3%, reaching more drivers without a matching budget increase

Organic Traffic (Year over Year, Trailing 90 Days)

• Sessions up 129.9%, from 4,788 to 11,007
• Users up 175.4%, from 2,291 to 6,309

Keyword Visibility (Year over Year, Trailing 90 Days)

• Total ranked keywords up more than 1,000%, from 328 to 3,775
• Page-one keywords up more than 1,000%, from 38 to 438

Organic Growth Since Launch (November 2024 vs November 2025)

• Total ranked keywords grew from 54 to 1,467
• Page-one keywords grew from 5 to 175
• Sessions up 407.8%, from 819 to 4,159
• Users up 458.9%, from 404 to 2,258

Search Foundation

• Gave location pages the written content search engines can index and rank
• Scaled optimization across more than 100 locations as the network grew
• Structured blog and page content for traditional and AI-driven search

Motorcycle Closeouts wanted to grow online sales while helping more riders find authentic, brand-name gear at closeout prices. As a retailer working with limited sizes and quantities on fast-changing inventory, the goal was not to increase traffic on its own. The campaigns had to balance new-customer acquisition, retargeting, category priorities, inventory availability, and profitable return on ad spend, while the organic side had room to grow off a catalog with little supporting content.

The integrated program grew sales faster than spend on Meta, held a strong return on ad spend on Google while improving traffic quality, and built the supporting content the catalog was missing.

Google Ads (Year over Year)

• Tracked sales up about 18% and purchases up about 20%
• Click-through rate up nearly 24%, with website clicks up about 17%
• Return on ad spend held at 8.36x while serving about 5% fewer impressions, driving more sales from less inventory by attracting more relevant shoppers

Meta Ads (Year over Year)

• Tracked sales up over 26% and purchases up over 23%, with sales growth outpacing spend
• Return on ad spend up over 9%
• Reach up over 50% and impressions up over 70%, while cost per thousand impressions fell about 32%

SEO

• Optimized 80 collection pages and refreshed nearly all collection metas
• Published 30 blogs, with many target terms now ranking in the top three positions
• Restructured content for fast comprehension so a quick scan tells shoppers what the page is and why the offering is the better choice

Sports Unlimited came to 20North after an extended organic slide, with more than a year of falling rankings and organic revenue moving the wrong direction. The catalog had lost visibility on the products that mattered most, and the site needed to rebuild search authority before it could recover the traffic and sales it had shed.

The work started by re-establishing topical authority through informational content and adding SEO rich content to the highest-value collection pages. As rankings recovered, the program evolved to meet AI search demand through answer-driven content and proof points that show shoppers why to choose Sports Unlimited.

Key opportunities included:

• Reversing more than a year of declining rankings and organic revenue
• Rebuilding search authority across the catalog
• Recovering visibility on the highest-value collection pages
• Reaching shoppers earlier with informational, question-led content
• Positioning content and structure for AI search and answer engines

After partnering with 20North, Sports Unlimited reversed a year-long decline and returned to growth across traffic, revenue, and search authority. The program rebuilt rankings on the catalog's most important collections, recovered organic traffic at scale, and established a foundation in AI search that mirrored the gains happening in traditional organic.

Traffic and Revenue (Year over Year)

• Organic sessions up 85.3%, from 25,745 to 47,705
• Organic users up 100%, from 21,000 to 42,000
• Organic revenue up 28.4%, from $67,000 to $86,000

Keyword Visibility (Year over Year)

• Page 1 keywords up 41.8%, from 6,700 to 9,500
• Stabilized the total keyword pool after more than a year of decline

AI Search and Authority (Year over Year)

• AI Visibility rank improved from 16 to 12, with the score rising from 8.5% to 9.8%
• Share of Voice rank improved from 16 to 12, with the score rising from 1.6% to 2.0%
• Held the #4 Citation rank in a competitive field

Search Authority

• Rebuilt topical authority across the catalog through informational content
• Recovered rankings on the highest-value collection pages
• Positioned content and structure for AI-driven, answer-first search

Visionary Eye Doctors, a multi-location ophthalmology and oculofacial plastic surgery practice across the Washington, DC and Maryland area, partnered with 20North to grow its presence in local search. At the start of the engagement, the practice had a small organic footprint relative to the range of services and locations it covered.

Over a multi-year partnership, the work expanded from foundational local SEO into a full content and answer-engine program, building visibility across every location and service line while positioning the practice at the front of AI-driven search as that channel became a larger part of how patients find care.

Key opportunities included:

• Growing organic visibility from a small starting keyword footprint
• Building local search presence across multiple DC and Maryland locations
• Covering the full range of ophthalmology and oculofacial service lines
• Reaching patients researching conditions and procedures before booking
• Establishing leadership in AI search and answer engines

Over a multi-year partnership with 20North, Visionary Eye Doctors grew from a small organic footprint into a practice that leads its local market in AI search. The program expanded keyword coverage across every service line and location and established the top position in the AI-driven channels where patient discovery is increasingly happening.

Keyword Growth (Since June 2023)

• Organic keywords up 169.2%, from 3,271 to 8,804
• Page 1 keywords up 169.8%, from 311 to 839

Traffic Growth (Since June 2023)

• Organic sessions up 39.5%, from 4,589 to 6,400
• Organic users up 44.9%, from 3,354 to 4,860

AI Search Leadership

• #1 rank in AI Visibility, with a score of 49.3%
• #1 rank in Share of Voice, with a score of 6.6%
• #1 rank in Citations, with a citation share of 8.7%

Search Authority

• Built local visibility across every DC and Maryland location
• Covered the full range of ophthalmology and oculofacial service lines
• Positioned the practice to lead AI-driven, answer-first search

Pants Store is a family-owned apparel retailer founded in 1950 by Taylor Gee in Leeds, Alabama. What started as a single pants shop has grown into a destination for clothing, shoes, and accessories for the whole family, with seven locations across Alabama and one in Oxford, Mississippi. Now run by the third generation of the Gee family, the brand carries names like New Balance, Hoka, Birkenstock, and Free People has become a go-to source for SEC gameday style across the South.

Pants Store also built a large and engaged social following. Its Tuscaloosa store and #bamarush content turned the brand into a TikTok sensation and drove major spikes in online sales, and pantsstore.com now ranks among the company's top-performing locations, with more than half of online orders shipping out of state. That reach created an opportunity. Much of the brand's organic visibility leaned on branded searches, while demand for the apparel brands it carries and the categories it sells went uncaptured in non-branded search.

Pants Store partnered with 20North in 2025 to close that gap. The work started with foundational blog and collection page optimization, expanded into branded apparel targeting and social integration, and grew into answer engine optimization as AI search gained share.

Challenges across organic and AI search:

• Organic visibility concentrated on branded search terms
• Demand for the apparel brands Pants Store carries going uncaptured in non-branded search
• Main collection pages lacking SEO-friendly content
• A large social following that was not translating into on-site search traffic
• No infrastructure for AI search visibility

With 20North, Pants Store turned brand awareness that lived largely on social into lasting organic search performance, capturing non-branded demand across the categories and apparel brands it sells. As the program expanded into AEO, the brand began building citation share in AI answer engines, giving it an early foothold as AI search takes on more of the discovery journey.

Search Growth (Since Launch, August 2025)

• Organic users up 61% and sessions up 49%
• Keywords up 47% and page 1 keywords up 42%

Recent Momentum (Last 90 Days, Year over Year)

• Users up 56% and sessions up 39%
• Page 1 keywords up 53%

AI Citations

• Citation rank climbed from #9 to #3 in AI answer engines, with citation share roughly doubling
• Top-cited pages span collection, brand, and educational blog content, giving Pants Store citation depth across the funnel

Business Growth

• Captured non-branded demand across collection and apparel brand pages
• Built lasting organic visibility to complement the brand's strong social presence
• Established AEO infrastructure to grow citation share as answer engines take more of the discovery journey

SuitShop came to 20North already performing well, with a clear goal: be more competitive at the top of the funnel, where larger suiting brands were capturing early-stage shoppers first.

Two forces made that harder. The suiting category was facing an industry-wide decline in search demand, so visibility had to be won against a shrinking keyword pool. At the same time, Google's algorithm updates increasingly penalized thin or duplicative product pages, a structural problem across suit retail, where the same jacket is often described the same way across ten colors. The work needed to grow qualified visibility while modernizing the catalog for AI-driven, zero-click search.

Challenges across organic and AI search:

• An industry-wide decline in suiting-category search demand
• Larger competitors capturing top-of-funnel shoppers first
• Google updates penalizing thin and duplicative product pages
• Repetitive catalog copy, the same jacket described the same way across colors
• The shift toward zero-click, AI-driven search

While the suiting category contracted, SuitShop grew where it counts. The collection and content expansion pulled in higher-intent shoppers, the product page overhaul defended the catalog against algorithm shifts, and the answer-engine work held SuitShop at #1 in AI visibility, exactly where top-of-funnel discovery is moving.

Keyword Visibility (last 90 days, year over year)

• Organic keywords up 41.6%, from 59,276 to 83,927
• Held page 1 keyword count steady while the broader category contracted
• Grew keyword visibility even as suiting-category search demand declined industry-wide

Traffic (last 90 days, year over year)

• Organic sessions up 5.8% and organic users up 5.3%

AI Search and Authority

• Held the #1 AI visibility rank, with visibility score rising to 27.2%
• Held the #1 share of voice rank, with score rising to 5.5%
• Maintained a top-tier citation position at #2 in a competitive field

Coastal Veterinary Care set out to grow its client base without filling the schedule with low-value, one-time appointments. The clinic needed a digital marketing strategy that could attract more pet owners worth keeping, improve visibility for high-intent local searches, and give a clearer picture of which marketing efforts were actually generating appointments.

After more than two years of partnership with 20North, Coastal Veterinary Care strengthened its local search presence, sharpened its targeting, and built a more consistent pipeline of new leads. Organic traffic climbed more than 570% and contacts followed, with the growth holding steady enough that the clinic added another veterinarian to keep up with demand.

Key opportunities included:

• Attracting more high-value, long-term clients
• Reducing traffic from low-intent and price-focused searches
• Improving visibility for competitive local veterinary terms
• Connecting marketing performance more closely to calls, forms, and appointments
• Building a more predictable system for ongoing client acquisition

After more than two years of partnership with 20North, Coastal Veterinary Care turned broad online visibility into a steady stream of appointments. The program moved the clinic up the rankings for the local veterinary terms that matter most, captured high-intent local searches, and tied campaigns back to real calls and form fills. As visibility climbed, so did contacts, and the momentum carried straight into the clinic's decision to bring on another veterinarian.

SEO Growth Since Launch (November 2024 to May 2026)

• Overall keywords up 1,811%, with page 1 keywords up 2,109%
• Impressions up 7,443% and clicks up 1,461%
• Sessions up 715.5%

Recent Momentum (Last 90 Days, Year over Year)

• Organic users up 577% and sessions up 491%
• Keywords up 748%, with page 1 keywords up 1,415%

Lead Generation

• More than 350 new leads per month across SEO and paid advertising
• Form submissions up 167% and form starts up 143% year over year
• Click-to-call actions grew from 0 to 127
• Click-to-email actions grew from 0 to 49

Search Visibility

• Reached the #4 position on Google for terms such as "myrtle beach vet"
• Reached the #2 position on Google for terms such as "emergency vet myrtle beach"
• Grew visibility among local searchers actively looking for a vet

Business Growth

• Improved targeting drove more relevant traffic and appointment opportunities
• Sustained growth contributed to the clinic adding another veterinarian to meet demand
• Built a more predictable and measurable approach to client acquisition

Ethos Therapy Solutions is a specialized healthcare brand focused on therapeutic beds and pressure-injury solutions. Its audience is specific: healthcare professionals, caregivers, home health agencies, and equipment buyers researching air fluidized therapy beds and wound-care support surfaces.

For a brand this focused, more website traffic was never the goal on its own. The work needed to balance broader reach with high-intent targeting and steady gains in lead quality, while the organic side had real room to grow off a small starting keyword footprint.

Key opportunities included:

• Reaching more healthcare professionals, caregivers, and equipment buyers actively researching solutions
• Balancing wider reach with high-intent, high-quality lead capture
• Cutting wasted spend from employment, recruitment, and unrelated caregiver searches
• Rebuilding organic visibility from a small starting keyword base
• Earning rankings for the specialized categories that define the business

The combined program widened Ethos's visibility across Google while rebuilding organic demand from a small footprint into category leadership. Paid captured high-intent buyers through Search and scaled reach through Performance Max, and SEO earned top rankings for the exact terms Ethos's audience searches, several of them at #1.

Search Growth (last 90 days, year over year)

• Organic users up 236% and sessions up 208%
• Keywords up more than 1,000%, with page 1 keywords up 1,282%
• Top 3 keywords up more than 445%

Ranking Wins

• Took "Air Fluidized Therapy Bed," "Air Fluidized Bed," and "Sand Beds for Wound Care" to #1 on Google
• Earned #1 local rankings for "Air Fluidized Therapy Bed" across several coverage states, including Georgia, Virginia, and Pennsylvania

Impressions and Reach (first 3 months vs most recent three)

• Impressions up more than 1,300%, with non-branded impressions up more than 1,340%
• Clicks up more than 170% and engaged sessions up more than 140%

AI Search

• Climbed into the top 20 for AI visibility and top 16 for share of voice in AI-generated answers
• Reached top 10 share of voice for target queries in AI answer engines

Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.

20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.

Key opportunities included:

• Growing online sales across products and rental offerings
• Building organic authority in a competitive fall protection market
• Reaching contractors researching compliance and equipment before buying
• Maintaining momentum through a full site relaunch
• Establishing leadership in AI search and answer engines

Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.

Revenue and Orders (Year over Year)

• Organic revenue up 444%, from $14,419 to $78,445
• Online orders up from 35 to 401

Traffic Growth (Year over Year)

• Organic sessions up 35.3%, from 18,629 to 25,208
• Organic users up 32.9%, from 13,220 to 17,569
• Page 1 keywords up 5.7%, from 547 to 578

AI Search Leadership

• #1 rank in AI Visibility, with a score of 37.5%
• #1 rank in Share of Voice, with a score of 9.6%
• #1 rank in Citations, with a citation share of 13.1%

Founded in 2003, Rinse Bath & Body Co. is a family-owned business based in Monroe, Georgia, specializing in handmade bath and body products. What began as a creative hobby for founder Heather evolved into a thriving brand built on craftsmanship and quality. By 2024, Rinse sought to scale its e-commerce presence and partnered with 20North to overcome challenges:

• Limited visibility for high-value keywords in search results
• Difficulty attracting top-of-funnel consumers
• A need to expand brand awareness and reach new audiences

Within the first 3 months of the pilot, Rinse saw significant organic growth compared to the previous period:

• 40% increase in page-one keyword rankings
• 21% increase in new users
• 58% increase in engaged sessions

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Dead Air Silencers, a leading name in the 2A community and American-made silencer manufacturer, needed to modernize its online presence. Initially seeking a mobile audit, the project revealed deeper structural issues:

• A site overloaded with 80+ plugins
• Security vulnerabilities exposing sensitive data
• Slow site performance frustrating customers
• Frequent crashes threatening conversions

In just weeks, 20North turned a slow, vulnerable site into a secure, high-performing storefront—boosting mobile speed by 3,100% and desktop by 767%:

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FastBound, a leading firearms compliance software provider, wanted to increase brand awareness and attract high-quality leads through organic growth. Their organic traffic had stalled, and they needed a strategy to reach new customers. After partnering with 20North, FastBound achieved a 150% increase in total keyword rankings, a 124% lift in organic traffic, and a 102% increase in free trials within one year.

Initial Challenges

• Stagnant organic traffic growth
• Low visibility for high-value keywords
• Limited top-of-funnel content to capture new audiences
• Need for improved on-site engagement and lead conversion

Over the past year, 20North drove measurable results for FastBound’s digital presence:

• 150% increase in total keywords
• 124% in organic traffic
• 102% increase in free trials

National Parking is the Southeast’s leading parking management provider. Prior to partnering together with 20North in August of 2023, National Parking launched a new website that encountered an issue with pages not being able to be indexed by Google - which could potentially jeopardize their overall digital visibility. 

We drove measurable results for National Parking’s digital presence over the last six months (compared to the previous period):

• 70% increase in users to the website
• 64% increase in page 1 keywords → where the majority of organic

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Hazard Control Technologies has evolved from a single fire suppression product manufacturer into a globally recognized leader in fire suppression and environmental impact protection. They started out with a minimal digital presence on Google and very few keyword rankings

• Potential customers couldn't find them
• Struggled to attract high quality leads

Over the past year, Hazard Control has seen transformative growth in its digital presence:

• 415% increase in keywords - dramatically expanded search visibility across relevant industry terms
• 193% increase in organic traffic
• 33% increase in request a quote submissions

Carpet Tech, a leading home improvement service specializing in carpet and floor care, was struggling with ad spend efficiency and wanted to increase ROI year-over-year while making ad spend more efficient amid rising Google Ads costs. Across one year of partnership with 20North, ROAS grew, branded conversions dropped, and organic performance skyrocketed without sacrificing sales.

• Heavy reliance on branded conversions
• Limited unbranded keyword visibility
• Inefficient ad spend allocation
• Underperforming SEO strategy

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Across one year partnering with 20North

• Google Ads:
  
  • Branded conversions: 59% → 18%
  • ROAS up 12% YoY to 2.5
  SEO Impact:
  • +42% keyword growth
  • +91% more page-one rankings
  Organic Metrics:
  • Users +10%, Sessions +13%, Engaged Sessions +13%
  Lead Growth:
  • 4,148 calls/forms
  • +29% more leads comparing early vs recent 6 months

Atlanta Vinyl, a prominent vinyl product retailer, recognized the need to update and optimize their online store for improved conversions. The site, originally built three years ago using a template, required a significant overhaul to better meet the demands of both new and returning customers. The primary goals were to enhance the user experience by modernizing the site aesthetic and improving product navigation to boost engagement and drive higher conversion rates.

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What We Found

After thoroughly analyzing user behavior on the site through Shopify Analytics and GoogleAnalytics, we identified pressing issues in the buyer funnel:

• High bounce rate and low engagement from the homepage
• Low search conversion and conversion rate from key collection pages

Addressing and resolving these gaps in the user experience was determined to produce the greatest positive impact on user engagement and revenue. Other important findings from our analysis included:

• 70% of traffic is mobile
• 80% of sessions passed through three specific collection pages

Our strategy was therefore mobile-first and focused on design optimizations to high-traffic pages – the homepage and popular collection pages that account for most of the revenue.

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After 90 days of implementation, we observed the following improvements in engagement and conversion metrics for Atlanta Vinyl:

• Bounce Rate: 9.61% (-18.6% from previous period)
• Average Session Duration: 203 seconds (+6.3%)
• Page Views per Session: 7.92 (+19.5%)
• Conversion Rate: 4.25% (+15%)

Monthly Sales Lift and ROI

+12% boost to monthly sales, returning 6X original investment after 90 days.

National Capital Industries, a safety equipment supplier located in the DMV area, hired 20North to create a new website for them and continue building their online presence with SEO. At the time they were facing:

• Little to no organic presence 
• An outdated website and user experience 
• Lack of digital brand awareness

In just 6 months, 20North was able to increase:

• Keyword rankings on Google by 54%
• Total impressions by 86%
• Organic sessions by 79%

PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.

• Overlapping audience segments
• Lack of creative testing
• Stagnant revenue growth

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During the 6-month partnership, 20North was able to scale budget by over double while increasing return on ad spend by 35%.

• 180% increase in sales
• Grew email subscriber list by 5k in under 100 days
• Expanded reach through Google Ads

When the pandemic hit, demand for their commercial cleaning and, more specifically, electrostatic disinfection services skyrocketed. The problem was they had a disjointed, fragmented, and absent online presence in many markets. A lack of digital infrastructure combined with shelter-in-place orders meant they couldn’t rely on just outbound sales anymore and all of this demand was going to the competition.

Enviro-Master needed to create an inbound lead funnel as quickly as possible. They had the opportunity to reach new clients and required an enterprise-level website for their brand, microsites in every market, digital advertising, and search engine optimization to do so.

By partnering with 20North, Enviro-Master Services was able to increase monthly traffic. Starting with 9,386 monthly visitors, 20North grew that number to 38k in just 90 days and 50.5k in 180 days.

Our SEO & Advertising campaigns also generated 12k inbound leads, almost 4k 5-star Google reviews, and the best customer retention rate in company history.

In a span of six months, EMS was able to expand its reach, gain a long-term digital presence, and make real conversions. By working with Enviro-Master, we are proud to help generate real leads that in turn, promote positive levels of health and safety in businesses around North America. We are excited to continue driving growth and providing results for such a great company.

• 438% Increase inMonthly Traffic
• 12k Generated Leads
• ~4k Google Reviews

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BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, partnered with 20North to break through stagnant sales and build long-term category leadership. The work began with paid media in Fall 2023 and expanded into SEO and AEO, or answer engine optimization, as AI search gained share. The phased SEO and AEO program eventually pushed BRUCE BOLT to the #1 AI visibility position in its category.

Challenges across paid, organic, and AI search included:

• Wasted budget and inflated ROAS
• Lack of audience segmentation
• Redundant ad creative
• Ineffective tracking and campaign execution
• Limited organic visibility in the batting gloves category
• No infrastructure for AI search visibility

In 4 months, 20North and BRUCE BOLT broke every sales record the company had, three times. As the SEO and AEO program matured, BRUCE BOLT pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Paid Media Wins

• 260% increase in gross sales
• Captured new audiences
• Double-digit ROAS
• Ventured into new channels by adding TikTok advertising

SEO and AEO Wins

• #1 in AI visibility at 52.6%, well above the next closest competitors at 35.1% and 30.5%
• #1 in share of voice at 9%, more than 50% above the next closest competitors at 5.9% and 5.2%
• #1 in citation share at 8%, nearly double the next closest competitors at 4.2% and 3.9%
• Top-cited pages span product, collection, and educational blog content, giving BRUCE BOLT citation depth across the funnel.
• Ranks across high-intent prompts in the baseball batting gloves category, BRUCE BOLT's #1 category

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Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North has been able to increase organic traffic, conversions, and revenue for Blessed Performance with an SEO-focused strategy.

With relevant content creation, including blog, collections, and product pages, Blessed Performance is able to rank on the first page of google, reaching more users and bringing potential customers to their website.

• 79% Increase in Organic Traffic
• 54% Increase in Organic Revenue
• 234% More Keywords Ranking on Google Page 1

Medical Packaging Inc., LLC (MPI) is a leader in the pharmaceutical packaging industry. They manufacture unit dose medication, pharmaceutical packaging and labeling systems, equipment, barcode labeling software, and materials. MPI provides these high-quality packaging solutions to hospitals, pharma and contract drug manufacturing organizations, long-term care facilities, and many more within the healthcare/pharmaceutical markets.

Founded in 1971, they have become the world’s top unit dosage packaging system manufacturer, serving customers in North America, South America, Europe, and the Middle East. Their goal is to be the premier manufacturer of pharmacy/pharmaceutical packaging solutions that save patients’ lives and boost productivity in healthcare networks and pharma industry.

For every business website, whether E-commerce, service-based, B2B, or B2C, there lies an opportunity to bring in more users through unbranded keywords. Showing up for unbranded searches, whether that be a product, service, question, or trending topic, is based on your website’s SEO. Producing valuable content will allow new users to find your site and your company’s solutions. Not only does this spread brand awareness and help you become an industry resource, but it also creates real conversions and profit.

Kicking off our SEO work in January of 2022, Medical Packaging Inc., LLC (MPI) came to 20North to expand its digital presence and bring new users to the website. Both SEO & Advertising services have contributed to valuable conversions for MPI.

Our SEO strategy has been centered around long-form blogs that share extremely relevant and resourceful information with a variety of markets, professionals, and potential customers in the healthcare industry. With 69% of our blogs showing up on page 1 of Google, our strategic content has created a steady source of organic traffic and organic conversions.

• 106% increase in total keywords
• 53% increase in organic users
• +6k users reached through blogs

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The brand started in Alpharetta in 2008 with the goal of providing a better solution for remote workers on the go and has since expanded into larger meeting rooms and dedicated offices across Atlanta, Georgia and Dallas, Texas.

Before partnering with 20North, Roam's marketing efforts focused on content development, in-person events, and partnership strategies, with a ton of untapped digital strategies. By 2022, there was a clear need to optimize Google as a marketing channel. An initial look at organic traffic surfaced a familiar problem: the majority of traffic was coming from branded terms, leaving Roam stagnant in organic users and conversions on non-branded terms.

The partnership began with SEO and local search in 2022 and expanded into paid media, location-specific service pages, and answer engine optimization as AI search gained share. Today, Roam holds the #1 AI visibility position in its category, far ahead of the next closest competitors.

Challenges across organic, local, paid, and AI search:

• Traffic concentrated on branded terms only
• Limited visibility for non-branded, location-based searches
• Untapped Google Ads opportunity for high-intent keywords
• New location openings outpacing site content
• No infrastructure for AI search visibility

With the help of 20North, Roam understood where their organic traffic was coming from and how to find more relevant, conversion-friendly users on Google. The combination of SEO and SEM is the key to winning on Google, ensuring Roam shows up for what consumers are searching for. As the program expanded into AEO, Roam pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Google Wins

• 82% increase in Google impressions
• 202% increase in organic revenue
• 130% more keywords ranking on Google's first page
• 21 unique location landing pages live across Roam's footprint

AI Search Wins

• #1 in AI visibility at 83.4%, nearly double the next closest competitor at 43% and well above the next at 27%
• #1 in share of voice at 15%, double the next closest competitor at 7.5% and triple the next at 4.8%
• #1 in citation share at 18.7%, more than double the next closest competitors at 7.5% and 5.4%
• Top-cited pages span service, location, and educational blog content, giving Roam citation depth across the funnel
• Ranks across high-intent prompts in Roam's #1 category