PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.

• Overlapping audience segments
• Lack of creative testing
• Stagnant revenue growth

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20North reduced budget inefficiencies while adopting a scalable strategic approach.

• Established campaign & audience segmentation
• Excluded previous purchasers from prospecting efforts
• Tested a multitude of tailored copy & creative
• Ventured into new channels by adding Google Ads
• Utilized lead gen giveaways to funnel users through the buying cycle & expand top-of-funnel growth

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Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North partnered with Blessed Performance to increase the brand’s online relevance and organic traffic. Our main goal was to reach these organic users and bring them to the site to convert.

To complete our goals, the team kicked off an SEO campaign with the focus of moving high-intent, priority keywords to page 1 of Google’s results page. We were successful in ranking on page one for not only more keywords, but more relevant keywords. Our specific strategy included some of the following.

• Keyword research allowed us to understand what the consumers were searching for and how we could reach them
• We kicked off with a site structure that helped web pages rank on Google and set a foundation for SEO success
• Long-form blogs were a huge success, focusing on our specific keywords. These blogs help us reach new users while also building up Blessed Performance as an industry leader and resource
• Collection page optimizations added relevant content to product categories that enhanced the user’s experience and improved the page’s ranking on Google
• Product optimizations were specific to their priority products and, again, optimized content on the page that would help their offerings show up on Google
• Throughout our campaign, we maintained conversion tracking that allowed us to see organic growth, report our success, and tweak any of our efforts along the way

Online presence is important for any business, especially those who are looking to expand in a niche industry. Owning the space starts with high-quality products, but being able to communicate those products and reach the right audience is key. Prior to our partnership, Hold Up Displays was on the right track, but needed guidance with a clear strategy and the right content that would help target the right users.

A true combination of passion and expertise, Hold Up Displays was started in 2007 with the goal of providing high-quality, highly-functional firearm displays in gun shops. It has since expanded to meet the needs of any and every gun owner, with a modular system that provides a safe, effective, and professional way to store and display firearms.

HoldUp Displays uses the best materials to create displays for a variety of firearms, archery equipment, and tactical gear. Their gun wall products are the best in the industry, manufactured in the USA and designed by gun enthusiasts for homes, vaults, tradeshows, and gun shops. They also create a variety of wall mounts, free-standing racks, and accessories.

Content was king in the Hold Up Displays pilot. New content meant new users and more conversion opportunities on their site. This SEO-rich content includes the following:

• Long-form blogs provided many benefits to the website, acting as a useful resource for current customers while also bringing in new users and expanding to new audiences, those who may not know about Hold Up Displays
• Building out main category pages was key to beating out the competition in those high-priority keywords. The new page design enhanced the user experience and made the page more conversion friendly.
• User-friendly changes to main pages that increased engaged sessions by 27%
• To target those transactional keywords and provide real solutions to a consumer’s search, we built out descriptions, information, & FAQs on specific product pages, all in an effort to drive that conversion completion
• Technical SEO to ensure users are finding the site and having the best experience

Today, the modern B2B buyer is digital-first and self-guided, flipping the traditional sales funnel and leaving fewer opportunities for sales teams to engage directly with prospects.

The Folloze Buyer Experience Platform provides the collaboration tools sales and marketing teams need to target and engage buyers effectively. Folloze solves challenges created by digital transformation by empowering frontline marketers, strengthening the partnership between sales and marketing, and measuring engagement at every step of the journey to inform future campaigns. Folloze is the most innovative and powerful buyer experience platform on the market. With their innovative technology and a primary focus on empowering B2B marketers to easily create engaging, content-rich experiences, ABM and demand-gen campaigns have never been more effective and personalized. Folloze has and will continue to pioneer the future of marketing.

The marketing industry had never seen a buyer experience platform as advanced and innovative as Folloze to help marketers maximize their ABM, demand-gen campaigns, and more., But Google was not working in their favor. Before partnering with 20North, Folloze did not focus on SEO initiatives and the marketing content produced was held on a subdomain. 20North knew the potential Folloze had on Google and how to progress their traffic and keyword rankings with targeted SEO efforts.

20North Marketing and Folloze started their partnership in August of 2021. Our primary goal was to increase the brand’s relevance and organic traffic, leading to increased conversions. With the highly competitive account based marketing space, we knew SEO success was going to be an important piece of the puzzle, so 20North created an effective and aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included:

• Starting off the relationship with extensive competitor analysis and keyword research to track relevant keywords Folloze was already ranking for, along with new keyword targets.
• Creating an improved site structure to elevate keyword rankings across their web pages and set the site up for success.
• Conducting main page optimizations with relevant keyword-focused content to further the SEO foundation and improve keyword rankings and organic traffic.
• Implementing Technical SEO, including moving the blog off a subdomain, to ensure the effectiveness of our foundational work.
• Creating new long-form content based on the key solutions and features of the Folloze platform.

20North Marketing and Folloze started their partnership in August of 2021. Our primary goal was to increase the brand’s relevance and organic traffic, leading to increased conversions. With the highly competitive account based marketing space, we knew SEO success was going to be an important piece of the puzzle, so 20North created an effective and aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included: