BIS Benefits is a Georgia insurance broker handling group health benefits and commercial insurance for small businesses. They came to 20North to grow the leads coming through their website organically, so more of the right business owners could find them in search rather than through paid channels alone.

The plan paired top-of-funnel content with high-intent page work, then expanded across Georgia as the results came in.

Key opportunities included:

• Growing organic leads from business owners searching for group health and commercial insurance
• Building topical authority and EEAT in a field where trust drives the decision
• Winning high-intent searches for the services BIS sells
• Owning local search across the Georgia markets BIS serves
• Supporting the written content with video that performs on YouTube and LinkedIn

The program grew organic visibility across the board and, more importantly, moved the numbers that matter to the business.

Keyword Visibility (Year over Year, Year to Date)

• Total ranked keywords up 417%
• Page 1 keywords up 4,073%

Organic Traffic (Year over Year, Year to Date)

• Organic traffic up 46%

Business Impact (Year over Year, Year to Date)

• Closed revenue up 85%

Search Foundation

• Built topical authority and EEAT through blog content tied to the services BIS sells
• Paired the written content with video produced for YouTube and LinkedIn
• Optimized high-intent pages and built new location pages across Georgia
• Started by owning greater Atlanta, then expanded statewide as results came in

The keyword and traffic gains show the search visibility BIS built, and the closed revenue growth shows that visibility turning into business.

Coastal Veterinary Care set out to grow its client base without filling the schedule with low-value, one-time appointments. The clinic needed a digital marketing strategy that could attract more pet owners worth keeping, improve visibility for high-intent local searches, and give a clearer picture of which marketing efforts were actually generating appointments.

After more than two years of partnership with 20North, Coastal Veterinary Care strengthened its local search presence, sharpened its targeting, and built a more consistent pipeline of new leads. Organic traffic climbed more than 570% and contacts followed, with the growth holding steady enough that the clinic added another veterinarian to keep up with demand.

Key opportunities included:

• Attracting more high-value, long-term clients
• Reducing traffic from low-intent and price-focused searches
• Improving visibility for competitive local veterinary terms
• Connecting marketing performance more closely to calls, forms, and appointments
• Building a more predictable system for ongoing client acquisition

After more than two years of partnership with 20North, Coastal Veterinary Care turned broad online visibility into a steady stream of appointments. The program moved the clinic up the rankings for the local veterinary terms that matter most, captured high-intent local searches, and tied campaigns back to real calls and form fills. As visibility climbed, so did contacts, and the momentum carried straight into the clinic's decision to bring on another veterinarian.

SEO Growth Since Launch (November 2024 to May 2026)

• Overall keywords up 1,811%, with page 1 keywords up 2,109%
• Impressions up 7,443% and clicks up 1,461%
• Sessions up 715.5%

Recent Momentum (Last 90 Days, Year over Year)

• Organic users up 577% and sessions up 491%
• Keywords up 748%, with page 1 keywords up 1,415%

Lead Generation

• More than 350 new leads per month across SEO and paid advertising
• Form submissions up 167% and form starts up 143% year over year
• Click-to-call actions grew from 0 to 127
• Click-to-email actions grew from 0 to 49

Search Visibility

• Reached the #4 position on Google for terms such as "myrtle beach vet"
• Reached the #2 position on Google for terms such as "emergency vet myrtle beach"
• Grew visibility among local searchers actively looking for a vet

Business Growth

• Improved targeting drove more relevant traffic and appointment opportunities
• Sustained growth contributed to the clinic adding another veterinarian to meet demand
• Built a more predictable and measurable approach to client acquisition

PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.

• Overlapping audience segments
• Lack of creative testing
• Stagnant revenue growth

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During the 6-month partnership, 20North was able to scale budget by over double while increasing return on ad spend by 35%.

• 180% increase in sales
• Grew email subscriber list by 5k in under 100 days
• Expanded reach through Google Ads

Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North has been able to increase organic traffic, conversions, and revenue for Blessed Performance with an SEO-focused strategy.

With relevant content creation, including blog, collections, and product pages, Blessed Performance is able to rank on the first page of google, reaching more users and bringing potential customers to their website.

• 79% Increase in Organic Traffic
• 54% Increase in Organic Revenue
• 234% More Keywords Ranking on Google Page 1

Online presence is important for any business, especially those who are looking to expand in a niche industry. Owning the space starts with high-quality products, but being able to communicate those products and reach the right audience is key. Prior to our partnership, Hold Up Displays was on the right track, but needed guidance with a clear strategy and the right content that would help target the right users.

A true combination of passion and expertise, Hold Up Displays was started in 2007 with the goal of providing high-quality, highly-functional firearm displays in gun shops. It has since expanded to meet the needs of any and every gun owner, with a modular system that provides a safe, effective, and professional way to store and display firearms.

HoldUp Displays uses the best materials to create displays for a variety of firearms, archery equipment, and tactical gear. Their gun wall products are the best in the industry, manufactured in the USA and designed by gun enthusiasts for homes, vaults, tradeshows, and gun shops. They also create a variety of wall mounts, free-standing racks, and accessories.

An initial site structure project focused on optimizing and re-targeting top priority page metas led 20North’s team into a swift 90-day pilot with Hold Up Displays.

With an efficient SEO strategy ready to go, we were able to produce valuable content for the site. This content was produced in 3 main ways: First, keyword-focused blogs were created to bring in new users and provide resources to potential customers. Next, new category content and designs were utilized on Hold Up Display’s main collections in a successful effort to beat out the competition on the search engine page and improve user experience. Lastly, product descriptions optimized specific product priorities and ensured users were clicking on these transactional pages. With an increase of 21% more keywords on the first two pages of Google, this content was strategically crafted to enhance user experience and rank on the search engine page. Showing up on Google proved to be successful by reaching new audiences with 30% more impressions and a 9% increase in organic users.

In a niche industry, we were able to bring new categories, designs, and ideas to the site that helped Hold UpDisplays reach a wider audience and gain more market share. After proving our success, we advanced the partnership and are continuing to find those unique ways to own the industry.

• 21% MoreKeywords Ranking On Google’s First Two Pages
• 27% MoreEngaged Sessions
• 30% More Impressions

Today, the modern B2B buyer is digital-first and self-guided, flipping the traditional sales funnel and leaving fewer opportunities for sales teams to engage directly with prospects.

The Folloze Buyer Experience Platform provides the collaboration tools sales and marketing teams need to target and engage buyers effectively. Folloze solves challenges created by digital transformation by empowering frontline marketers, strengthening the partnership between sales and marketing, and measuring engagement at every step of the journey to inform future campaigns. Folloze is the most innovative and powerful buyer experience platform on the market. With their innovative technology and a primary focus on empowering B2B marketers to easily create engaging, content-rich experiences, ABM and demand-gen campaigns have never been more effective and personalized. Folloze has and will continue to pioneer the future of marketing.

The marketing industry had never seen a buyer experience platform as advanced and innovative as Folloze to help marketers maximize their ABM, demand-gen campaigns, and more., But Google was not working in their favor. Before partnering with 20North, Folloze did not focus on SEO initiatives and the marketing content produced was held on a subdomain. 20North knew the potential Folloze had on Google and how to progress their traffic and keyword rankings with targeted SEO efforts.

After over a year of working together, Folloze has seen an impressive increase in organic traffic, new users, and relevant keywords. With the help of 20North’s valuable strategy and hard work, Folloze has become a marketing powerhouse with the consistent production of industry-leading content and SEO approaches. Search engine optimization is critical for making your company win on Google, and Folloze is a primary example of how 20North’s work is an advantageous investment.

• 392% Increase in Keywords
• 70.78% in New Users
• 69.72% Increase in Organic Traffic