A construction equipment manufacturer came to 20North to grow qualified leads from paid search and do it efficiently. The company builds equipment for masonry, hardscape, and related trades, so the paid program had to reach professional buyers researching specific machines and keep cost per lead under control while doing it.

The opportunity was to spend less on traffic that never converts and put that budget behind the contractors and crews actively searching for the equipment the company builds.

Key opportunities included:

• Capturing high-intent searches from buyers looking for specific equipment types
• Cutting wasted spend on low-intent, off-topic, and junk clicks
• Sending paid traffic to pages built to convert rather than generic product listings
• Tightening conversion tracking so reporting reflects leads, not just clicks
• Measuring lead quality so budget follows the inquiries most likely to close

In the first six months of partnership, the manufacturer was generating more than twice the leads at a lower cost per lead:

• Leads up 108%, driven by calls and email inquiries
• Cost per lead down 16%

The gains came from sharper keyword targeting, purpose-built landing pages, and steady optimization rather than a bigger media budget.

Why It Works for Construction

For construction equipment, the buying cycle runs on conversations, not quick clicks. Buyers call and email with questions before they commit to a machine. This program pointed spend at the searches those buyers use, gave them landing pages built to answer and convert, and measured lead quality so the budget kept following the inquiries most likely to turn into sales.

A multi-location eye care practice serving the Washington, DC and Maryland area came to 20North to grow qualified patient leads from paid search and do it efficiently. The practice runs offices across several markets and covers a wide range of care, so the paid program had to pull in patients for high-value services while keeping cost per lead under control.

The opportunity was to spend less on traffic that never converts and put that budget behind the people actively searching for eye care in each service area.

Key opportunities included:

• Capturing high-intent searches from patients looking for cataract, glaucoma, LASIK, and general eye care
• Cutting wasted spend on low-intent, unrelated, and junk clicks
• Tightening conversion tracking so reporting reflects real leads, not just clicks
• Improving targeting and bidding efficiency across multiple locations
• Giving the practice clear visibility into what changed and why

After one year of partnership, the practice was generating more patient leads on a smaller budget, with cost per lead cut by more than half:

• Leads up 87% year over year
• Cost per lead down 57%
• Ad spend down 20%, reaching more of the right patients without a larger budget

The gains came from smarter account structure, cleaner tracking, and steady month-over-month optimization rather than a bigger media budget.

Why It Works for Healthcare

For healthcare paid media, lead quality is what matters most. A campaign that drives cheap clicks but few booked appointments is a loss for a practice paying by the visit. This program tied every dollar to patient actions, cut the searches that waste the budget, and kept a human in the account every week to refine it. That combination is what turned a smaller spend into more patients.

TRUX Parking came to 20North in November 2024 to grow qualified traffic and leads across a network of truck parking locations. On the paid side, the goal was to reach professional drivers searching for secure parking and do it efficiently. On the organic side, the starting point was close to zero: five locations, location pages that carried maps and conversion buttons but no written content, and effectively no organic search footprint.

Key opportunities included:

• Reaching professional drivers during high-intent parking searches
• Improving paid efficiency while supporting new location launches
• Building organic visibility for a site that had almost none
• Giving location pages the written content search engines could index and rank
• Structuring content for both traditional and AI-driven search

After partnering with 20North, TRUX Parking built an efficient paid program and an organic presence where it had almost none, scaling both as the network grew past 100 locations.

Paid Media (First 3 Months vs Most Recent 3 Months)

• Impressions up more than 150%
• Clicks up more than 90%
• Average cost per click down nearly 47%
• Cost per lead down 32%
• Spend up only about 3%, reaching more drivers without a matching budget increase

Organic Traffic (Year over Year, Trailing 90 Days)

• Sessions up 129.9%, from 4,788 to 11,007
• Users up 175.4%, from 2,291 to 6,309

Keyword Visibility (Year over Year, Trailing 90 Days)

• Total ranked keywords up more than 1,000%, from 328 to 3,775
• Page-one keywords up more than 1,000%, from 38 to 438

Organic Growth Since Launch (November 2024 vs November 2025)

• Total ranked keywords grew from 54 to 1,467
• Page-one keywords grew from 5 to 175
• Sessions up 407.8%, from 819 to 4,159
• Users up 458.9%, from 404 to 2,258

Search Foundation

• Gave location pages the written content search engines can index and rank
• Scaled optimization across more than 100 locations as the network grew
• Structured blog and page content for traditional and AI-driven search

Motorcycle Closeouts wanted to grow online sales while helping more riders find authentic, brand-name gear at closeout prices. As a retailer working with limited sizes and quantities on fast-changing inventory, the goal was not to increase traffic on its own. The campaigns had to balance new-customer acquisition, retargeting, category priorities, inventory availability, and profitable return on ad spend, while the organic side had room to grow off a catalog with little supporting content.

The integrated program grew sales faster than spend on Meta, held a strong return on ad spend on Google while improving traffic quality, and built the supporting content the catalog was missing.

Google Ads (Year over Year)

• Tracked sales up about 18% and purchases up about 20%
• Click-through rate up nearly 24%, with website clicks up about 17%
• Return on ad spend held at 8.36x while serving about 5% fewer impressions, driving more sales from less inventory by attracting more relevant shoppers

Meta Ads (Year over Year)

• Tracked sales up over 26% and purchases up over 23%, with sales growth outpacing spend
• Return on ad spend up over 9%
• Reach up over 50% and impressions up over 70%, while cost per thousand impressions fell about 32%

SEO

• Optimized 80 collection pages and refreshed nearly all collection metas
• Published 30 blogs, with many target terms now ranking in the top three positions
• Restructured content for fast comprehension so a quick scan tells shoppers what the page is and why the offering is the better choice

Coastal Veterinary Care set out to grow its client base without filling the schedule with low-value, one-time appointments. The clinic needed a digital marketing strategy that could attract more pet owners worth keeping, improve visibility for high-intent local searches, and give a clearer picture of which marketing efforts were actually generating appointments.

After more than two years of partnership with 20North, Coastal Veterinary Care strengthened its local search presence, sharpened its targeting, and built a more consistent pipeline of new leads. Organic traffic climbed more than 570% and contacts followed, with the growth holding steady enough that the clinic added another veterinarian to keep up with demand.

Key opportunities included:

• Attracting more high-value, long-term clients
• Reducing traffic from low-intent and price-focused searches
• Improving visibility for competitive local veterinary terms
• Connecting marketing performance more closely to calls, forms, and appointments
• Building a more predictable system for ongoing client acquisition

After more than two years of partnership with 20North, Coastal Veterinary Care turned broad online visibility into a steady stream of appointments. The program moved the clinic up the rankings for the local veterinary terms that matter most, captured high-intent local searches, and tied campaigns back to real calls and form fills. As visibility climbed, so did contacts, and the momentum carried straight into the clinic's decision to bring on another veterinarian.

SEO Growth Since Launch (November 2024 to May 2026)

• Overall keywords up 1,811%, with page 1 keywords up 2,109%
• Impressions up 7,443% and clicks up 1,461%
• Sessions up 715.5%

Recent Momentum (Last 90 Days, Year over Year)

• Organic users up 577% and sessions up 491%
• Keywords up 748%, with page 1 keywords up 1,415%

Lead Generation

• More than 350 new leads per month across SEO and paid advertising
• Form submissions up 167% and form starts up 143% year over year
• Click-to-call actions grew from 0 to 127
• Click-to-email actions grew from 0 to 49

Search Visibility

• Reached the #4 position on Google for terms such as "myrtle beach vet"
• Reached the #2 position on Google for terms such as "emergency vet myrtle beach"
• Grew visibility among local searchers actively looking for a vet

Business Growth

• Improved targeting drove more relevant traffic and appointment opportunities
• Sustained growth contributed to the clinic adding another veterinarian to meet demand
• Built a more predictable and measurable approach to client acquisition

Ethos Therapy Solutions is a specialized healthcare brand focused on therapeutic beds and pressure-injury solutions. Its audience is specific: healthcare professionals, caregivers, home health agencies, and equipment buyers researching air fluidized therapy beds and wound-care support surfaces.

For a brand this focused, more website traffic was never the goal on its own. The work needed to balance broader reach with high-intent targeting and steady gains in lead quality, while the organic side had real room to grow off a small starting keyword footprint.

Key opportunities included:

• Reaching more healthcare professionals, caregivers, and equipment buyers actively researching solutions
• Balancing wider reach with high-intent, high-quality lead capture
• Cutting wasted spend from employment, recruitment, and unrelated caregiver searches
• Rebuilding organic visibility from a small starting keyword base
• Earning rankings for the specialized categories that define the business

The combined program widened Ethos's visibility across Google while rebuilding organic demand from a small footprint into category leadership. Paid captured high-intent buyers through Search and scaled reach through Performance Max, and SEO earned top rankings for the exact terms Ethos's audience searches, several of them at #1.

Search Growth (last 90 days, year over year)

• Organic users up 236% and sessions up 208%
• Keywords up more than 1,000%, with page 1 keywords up 1,282%
• Top 3 keywords up more than 445%

Ranking Wins

• Took "Air Fluidized Therapy Bed," "Air Fluidized Bed," and "Sand Beds for Wound Care" to #1 on Google
• Earned #1 local rankings for "Air Fluidized Therapy Bed" across several coverage states, including Georgia, Virginia, and Pennsylvania

Impressions and Reach (first 3 months vs most recent three)

• Impressions up more than 1,300%, with non-branded impressions up more than 1,340%
• Clicks up more than 170% and engaged sessions up more than 140%

AI Search

• Climbed into the top 20 for AI visibility and top 16 for share of voice in AI-generated answers
• Reached top 10 share of voice for target queries in AI answer engines

Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.

20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.

Key opportunities included:

• Growing online sales across products and rental offerings
• Building organic authority in a competitive fall protection market
• Reaching contractors researching compliance and equipment before buying
• Maintaining momentum through a full site relaunch
• Establishing leadership in AI search and answer engines

Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.

Revenue and Orders (Year over Year)

• Organic revenue up 444%, from $14,419 to $78,445
• Online orders up from 35 to 401

Traffic Growth (Year over Year)

• Organic sessions up 35.3%, from 18,629 to 25,208
• Organic users up 32.9%, from 13,220 to 17,569
• Page 1 keywords up 5.7%, from 547 to 578

AI Search Leadership

• #1 rank in AI Visibility, with a score of 37.5%
• #1 rank in Share of Voice, with a score of 9.6%
• #1 rank in Citations, with a citation share of 13.1%

Spartan Camera, a leader in cellular trail cameras since 2005, wanted to scale Meta ad performance while overcoming significant hurdles:

• Low Return on Ad Spend (ROAS)
• Stagnant sales despite ad efforts
• Limited audience testing for new customer acquisition
• No dedicated ad creative team for structured creative testing

The partnership delivered measurable growth:

• ROAS increased by 25%
• Ad spend doubled while maintaining efficiency
• Sales from Meta ads grew by $1M+

Baja Gold, a family-owned brand producing mineral-rich sea salt and ocean-based wellness products, faced several challenges:

• Entering a market dominated by major competitors
• Minimal digital presence and low online sales
• Needed a strong strategy to build credibility and increase visibility

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The campaigns produced measurable results:

• Google Ads (Past 6 Months vs. First 6):
  • Sales increased by 155%
  • Purchases grew by 305%
  • ROAS improved by 233%
• Meta Ads (Past 6 Months vs. First 6):
  • Sales increased by 315%
  • Purchases grew by 336%
  • ROAS improved by 62%
• TikTok Ads:
  • Thousands of purchases in under 4 months
  • Consistent ROAS performance since launch

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Carpet Tech, a leading home improvement service specializing in carpet and floor care, was struggling with ad spend efficiency and wanted to increase ROI year-over-year while making ad spend more efficient amid rising Google Ads costs. Across one year of partnership with 20North, ROAS grew, branded conversions dropped, and organic performance skyrocketed without sacrificing sales.

• Heavy reliance on branded conversions
• Limited unbranded keyword visibility
• Inefficient ad spend allocation
• Underperforming SEO strategy

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Across one year partnering with 20North

• Google Ads:
  
  • Branded conversions: 59% → 18%
  • ROAS up 12% YoY to 2.5
  SEO Impact:
  • +42% keyword growth
  • +91% more page-one rankings
  Organic Metrics:
  • Users +10%, Sessions +13%, Engaged Sessions +13%
  Lead Growth:
  • 4,148 calls/forms
  • +29% more leads comparing early vs recent 6 months

Atlanta Vinyl, a prominent vinyl product retailer, recognized the need to update and optimize their online store for improved conversions. The site, originally built three years ago using a template, required a significant overhaul to better meet the demands of both new and returning customers. The primary goals were to enhance the user experience by modernizing the site aesthetic and improving product navigation to boost engagement and drive higher conversion rates.

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What We Found

After thoroughly analyzing user behavior on the site through Shopify Analytics and GoogleAnalytics, we identified pressing issues in the buyer funnel:

• High bounce rate and low engagement from the homepage
• Low search conversion and conversion rate from key collection pages

Addressing and resolving these gaps in the user experience was determined to produce the greatest positive impact on user engagement and revenue. Other important findings from our analysis included:

• 70% of traffic is mobile
• 80% of sessions passed through three specific collection pages

Our strategy was therefore mobile-first and focused on design optimizations to high-traffic pages – the homepage and popular collection pages that account for most of the revenue.

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After 90 days of implementation, we observed the following improvements in engagement and conversion metrics for Atlanta Vinyl:

• Bounce Rate: 9.61% (-18.6% from previous period)
• Average Session Duration: 203 seconds (+6.3%)
• Page Views per Session: 7.92 (+19.5%)
• Conversion Rate: 4.25% (+15%)

Monthly Sales Lift and ROI

+12% boost to monthly sales, returning 6X original investment after 90 days.

National Capital Industries, a safety equipment supplier located in the DMV area, hired 20North to create a new website for them and continue building their online presence with SEO. At the time they were facing:

• Little to no organic presence 
• An outdated website and user experience 
• Lack of digital brand awareness

In just 6 months, 20North was able to increase:

• Keyword rankings on Google by 54%
• Total impressions by 86%
• Organic sessions by 79%

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, partnered with 20North to break through stagnant sales and build long-term category leadership. The work began with paid media in Fall 2023 and expanded into SEO and AEO, or answer engine optimization, as AI search gained share. The phased SEO and AEO program eventually pushed BRUCE BOLT to the #1 AI visibility position in its category.

Challenges across paid, organic, and AI search included:

• Wasted budget and inflated ROAS
• Lack of audience segmentation
• Redundant ad creative
• Ineffective tracking and campaign execution
• Limited organic visibility in the batting gloves category
• No infrastructure for AI search visibility

In 4 months, 20North and BRUCE BOLT broke every sales record the company had, three times. As the SEO and AEO program matured, BRUCE BOLT pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Paid Media Wins

• 260% increase in gross sales
• Captured new audiences
• Double-digit ROAS
• Ventured into new channels by adding TikTok advertising

SEO and AEO Wins

• #1 in AI visibility at 52.6%, well above the next closest competitors at 35.1% and 30.5%
• #1 in share of voice at 9%, more than 50% above the next closest competitors at 5.9% and 5.2%
• #1 in citation share at 8%, nearly double the next closest competitors at 4.2% and 3.9%
• Top-cited pages span product, collection, and educational blog content, giving BRUCE BOLT citation depth across the funnel.
• Ranks across high-intent prompts in the baseball batting gloves category, BRUCE BOLT's #1 category

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Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North has been able to increase organic traffic, conversions, and revenue for Blessed Performance with an SEO-focused strategy.

With relevant content creation, including blog, collections, and product pages, Blessed Performance is able to rank on the first page of google, reaching more users and bringing potential customers to their website.

• 79% Increase in Organic Traffic
• 54% Increase in Organic Revenue
• 234% More Keywords Ranking on Google Page 1

Online presence is important for any business, especially those who are looking to expand in a niche industry. Owning the space starts with high-quality products, but being able to communicate those products and reach the right audience is key. Prior to our partnership, Hold Up Displays was on the right track, but needed guidance with a clear strategy and the right content that would help target the right users.

A true combination of passion and expertise, Hold Up Displays was started in 2007 with the goal of providing high-quality, highly-functional firearm displays in gun shops. It has since expanded to meet the needs of any and every gun owner, with a modular system that provides a safe, effective, and professional way to store and display firearms.

HoldUp Displays uses the best materials to create displays for a variety of firearms, archery equipment, and tactical gear. Their gun wall products are the best in the industry, manufactured in the USA and designed by gun enthusiasts for homes, vaults, tradeshows, and gun shops. They also create a variety of wall mounts, free-standing racks, and accessories.

An initial site structure project focused on optimizing and re-targeting top priority page metas led 20North’s team into a swift 90-day pilot with Hold Up Displays.

With an efficient SEO strategy ready to go, we were able to produce valuable content for the site. This content was produced in 3 main ways: First, keyword-focused blogs were created to bring in new users and provide resources to potential customers. Next, new category content and designs were utilized on Hold Up Display’s main collections in a successful effort to beat out the competition on the search engine page and improve user experience. Lastly, product descriptions optimized specific product priorities and ensured users were clicking on these transactional pages. With an increase of 21% more keywords on the first two pages of Google, this content was strategically crafted to enhance user experience and rank on the search engine page. Showing up on Google proved to be successful by reaching new audiences with 30% more impressions and a 9% increase in organic users.

In a niche industry, we were able to bring new categories, designs, and ideas to the site that helped Hold UpDisplays reach a wider audience and gain more market share. After proving our success, we advanced the partnership and are continuing to find those unique ways to own the industry.

• 21% MoreKeywords Ranking On Google’s First Two Pages
• 27% MoreEngaged Sessions
• 30% More Impressions

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The brand started in Alpharetta in 2008 with the goal of providing a better solution for remote workers on the go and has since expanded into larger meeting rooms and dedicated offices across Atlanta, Georgia and Dallas, Texas.

Before partnering with 20North, Roam's marketing efforts focused on content development, in-person events, and partnership strategies, with a ton of untapped digital strategies. By 2022, there was a clear need to optimize Google as a marketing channel. An initial look at organic traffic surfaced a familiar problem: the majority of traffic was coming from branded terms, leaving Roam stagnant in organic users and conversions on non-branded terms.

The partnership began with SEO and local search in 2022 and expanded into paid media, location-specific service pages, and answer engine optimization as AI search gained share. Today, Roam holds the #1 AI visibility position in its category, far ahead of the next closest competitors.

Challenges across organic, local, paid, and AI search:

• Traffic concentrated on branded terms only
• Limited visibility for non-branded, location-based searches
• Untapped Google Ads opportunity for high-intent keywords
• New location openings outpacing site content
• No infrastructure for AI search visibility

With the help of 20North, Roam understood where their organic traffic was coming from and how to find more relevant, conversion-friendly users on Google. The combination of SEO and SEM is the key to winning on Google, ensuring Roam shows up for what consumers are searching for. As the program expanded into AEO, Roam pulled into the #1 position across every AI visibility metric in its category, far ahead of the next closest competitors.

Google Wins

• 82% increase in Google impressions
• 202% increase in organic revenue
• 130% more keywords ranking on Google's first page
• 21 unique location landing pages live across Roam's footprint

AI Search Wins

• #1 in AI visibility at 83.4%, nearly double the next closest competitor at 43% and well above the next at 27%
• #1 in share of voice at 15%, double the next closest competitor at 7.5% and triple the next at 4.8%
• #1 in citation share at 18.7%, more than double the next closest competitors at 7.5% and 5.4%
• Top-cited pages span service, location, and educational blog content, giving Roam citation depth across the funnel
• Ranks across high-intent prompts in Roam's #1 category