Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment—rentals and safety solutions used across construction, aviation, manufacturing, and more. Despite their strong product range, they lacked digital traction, struggled to generate leads, and were losing ground to competitors.

• Insufficient lead generation from the website
• Underutilized online sales channels
• Weak SEO presence and limited brand visibility
• Low competitiveness in search rankings

20North deployed a full-funnel digital strategy combining immediate-impact tactics with long-term SEO growth.

• SEO: Rolled out a rapid content expansion with new blogs, enhanced page content, and optimized meta tags
• Competitor Monitoring: Implemented monthly competitor audits to identify opportunities
• Paid Ads:
  • Google Search Ads: Focused on non-branded terms to drive new leads for XSERIES and rental offerings
  • Google Shopping Ads: Launched to target immediate online product sales
  • Meta Ads: Campaigns targeting lead generation and promotion of priority products
• Conversion Optimization: Built dedicated, high-converting landing pages tailored to campaign goals
• Ad Budget Scaling: Increased spend strategically as campaign performance improved
• Email Marketing: Deployed targeted email flows to nurture leads and drive repeat purchases

Spartan Camera, a leader in cellular trail cameras since 2005, wanted to scale Meta ad performance while overcoming significant hurdles:

• Low Return on Ad Spend (ROAS)
• Stagnant sales despite ad efforts
• Limited audience testing for new customer acquisition
• No dedicated ad creative team for structured creative testing

20North implemented a complete Meta advertising overhaul:

• Redesigned Media Buying Strategy: Aligned campaigns with performance objectives
• Developed & Tested Creative: Produced and tested ad variations for multiple product lines
• Expanded Audience Segments: Targeted untapped markets to drive new acquisitions

Baja Gold, a family-owned brand producing mineral-rich sea salt and ocean-based wellness products, faced several challenges:

• Entering a market dominated by major competitors
• Minimal digital presence and low online sales
• Needed a strong strategy to build credibility and increase visibility

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20North developed and implemented a multi-platform growth strategy:

• Scaled Budget Efficiently: Optimized ad spend to maximize ROI
• Expanded to New Platforms: Introduced TikTok Ads alongside Google and Meta
• Created Brand Awareness: Developed tailored creatives for target audiences
• Refined Audience Targeting: Connected with high-intent buyers and untapped markets

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Carpet Tech, a leading home improvement service specializing in carpet and floor care, was struggling with ad spend efficiency and wanted to increase ROI year-over-year while making ad spend more efficient amid rising Google Ads costs. Across one year of partnership with 20North, ROAS grew, branded conversions dropped, and organic performance skyrocketed without sacrificing sales.

• Heavy reliance on branded conversions
• Limited unbranded keyword visibility
• Inefficient ad spend allocation
• Underperforming SEO strategy

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d 20 North implemented a multi-part campaign focusing on improving ROAS for their paid advertising, and growing organic traffic through optimized SEO content and structure throughout their site.

Paid Media

• Reduced branded keyword dependency (branded conversion share dropped from 59% to 18%)
• Drove new customer acquisition with non-branded search ads
• Increased ROAS by 12% YoY, hitting 2.5 despite reduced branded spend
• Added Google Shopping ads for faster online sales wins
• Built high-converting landing pages and scaled budgets after proving profitability

SEO Strategy

• Launched aggressive keyword and content strategy
• Grew rankings from 6,088 keywords → 8,658 (+42%)
• Nearly doubled page-one keywords from 865 → 1,648 (+91%)
• Shifted organic traffic mix from 55% branded → 92% unbranded

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Atlanta Vinyl, a prominent vinyl product retailer, recognized the need to update and optimize their online store for improved conversions. The site, originally built three years ago using a template, required a significant overhaul to better meet the demands of both new and returning customers. The primary goals were to enhance the user experience by modernizing the site aesthetic and improving product navigation to boost engagement and drive higher conversion rates.

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What We Found

After thoroughly analyzing user behavior on the site through Shopify Analytics and GoogleAnalytics, we identified pressing issues in the buyer funnel:

• High bounce rate and low engagement from the homepage
• Low search conversion and conversion rate from key collection pages

Addressing and resolving these gaps in the user experience was determined to produce the greatest positive impact on user engagement and revenue. Other important findings from our analysis included:

• 70% of traffic is mobile
• 80% of sessions passed through three specific collection pages

Our strategy was therefore mobile-first and focused on design optimizations to high-traffic pages – the homepage and popular collection pages that account for most of the revenue.

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Home Page Overhaul: Redesigned the homepage to reflect a modern Shopify experience:

• Removed headers and repositioned benefits above the product layout.
• Introduced an attention-grabbing hero image with compelling copy.
• Implemented a more prominent search bar for easier navigation.
• Combined category options to reduce clutter and enhance userexperience.
• Introduced four large image blocks leading to key category pages.
• Enhanced the design for product cards and layout.

High Impact Collection Pages: Identified and updated all collection pages using the same templates:

• Simplified product cards to include only high-quality images, titles, pricing,and an add-to-cart button.
• Overhauled filter functionality and display to improve the mobile userexperience.
• Focused on key pages such as Heat Transfers, DTF Transfers, andCustom DTF Transfers.

National Capital Industries, a safety equipment supplier located in the DMV area, hired 20North to create a new website for them and continue building their online presence with SEO. At the time they were facing:

• Little to no organic presence 
• An outdated website and user experience 
• Lack of digital brand awareness

20North launched the current version of the National Capital Industries website in March of 2023. We continued to invest in long-term SEO strategies to ensure visibility and increase organic presence.

• Successfully rolled out a new website
• Technical SEO to increase user experience
• Keyword research to understand our target market and how we can reach them on Google 
• Consistent content in the form of blogs to prove authority in the industry and capture top-of-funnel consumers
• Product and category page build-outs with keyword-optimized content to perform well with organic Google results
• Monitored and shifted strategy throughout 

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, was struggling with stagnant sales prior to partnering with 20North. In 4 months, sales from advertising increased by over a million dollars a month, and ROAS has reached consistent double digits.

• Wasted budget and inflated ROAS
• Lack of audience segmentation
• Redundant ad creative
• Ineffective tracking and campaign execution

20North cut advertising waste and implemented a best-in-class strategy.

• Reinstated and optimized previously suspended Google shopping feed
• Lowered overall spend by 25%
• Installed proper tracking tactics, refreshed creative, & established campaign segmentation
• Ventured into new channels by adding TikTok advertising
• Conducted multivariate testing

Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North partnered with Blessed Performance to increase the brand’s online relevance and organic traffic. Our main goal was to reach these organic users and bring them to the site to convert.

To complete our goals, the team kicked off an SEO campaign with the focus of moving high-intent, priority keywords to page 1 of Google’s results page. We were successful in ranking on page one for not only more keywords, but more relevant keywords. Our specific strategy included some of the following.

• Keyword research allowed us to understand what the consumers were searching for and how we could reach them
• We kicked off with a site structure that helped web pages rank on Google and set a foundation for SEO success
• Long-form blogs were a huge success, focusing on our specific keywords. These blogs help us reach new users while also building up Blessed Performance as an industry leader and resource
• Collection page optimizations added relevant content to product categories that enhanced the user’s experience and improved the page’s ranking on Google
• Product optimizations were specific to their priority products and, again, optimized content on the page that would help their offerings show up on Google
• Throughout our campaign, we maintained conversion tracking that allowed us to see organic growth, report our success, and tweak any of our efforts along the way

Online presence is important for any business, especially those who are looking to expand in a niche industry. Owning the space starts with high-quality products, but being able to communicate those products and reach the right audience is key. Prior to our partnership, Hold Up Displays was on the right track, but needed guidance with a clear strategy and the right content that would help target the right users.

A true combination of passion and expertise, Hold Up Displays was started in 2007 with the goal of providing high-quality, highly-functional firearm displays in gun shops. It has since expanded to meet the needs of any and every gun owner, with a modular system that provides a safe, effective, and professional way to store and display firearms.

HoldUp Displays uses the best materials to create displays for a variety of firearms, archery equipment, and tactical gear. Their gun wall products are the best in the industry, manufactured in the USA and designed by gun enthusiasts for homes, vaults, tradeshows, and gun shops. They also create a variety of wall mounts, free-standing racks, and accessories.

Content was king in the Hold Up Displays pilot. New content meant new users and more conversion opportunities on their site. This SEO-rich content includes the following:

• Long-form blogs provided many benefits to the website, acting as a useful resource for current customers while also bringing in new users and expanding to new audiences, those who may not know about Hold Up Displays
• Building out main category pages was key to beating out the competition in those high-priority keywords. The new page design enhanced the user experience and made the page more conversion friendly.
• User-friendly changes to main pages that increased engaged sessions by 27%
• To target those transactional keywords and provide real solutions to a consumer’s search, we built out descriptions, information, & FAQs on specific product pages, all in an effort to drive that conversion completion
• Technical SEO to ensure users are finding the site and having the best experience

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The innovative workspace was born in 2008 with the goal of providing a better solution for remote workers on the go. Since their start in Alpharetta, they’ve grown into new locations and new service offerings. They’ve since expanded into larger meeting rooms and dedicated offices that promote quality service and hospitality. You can now find Roam workspaces around Atlanta, Georgia and in Dallas, Texas.

Before partnering with 20North, marketing efforts focused on content development, in-person events, and partnership strategies with a ton of untapped digital strategies. As COVID concerns eased, there was a clear need to optimize Google as a marketing channel.

After an initial look at organic traffic, Roam faced the problem a lot of businesses face on Google: The majority of their traffic was coming from branded terms. Without ranking for important, non-branded terms, Roam found their site to be stagnant in organic users and conversions.

Roam had the opportunity to rank for more relevant keywords, which would not only pull in more organic traffic but more relevant organic traffic. Some of the non-branded keywords that were untapped were location-based. With so many locations in the Atlanta area, our team saw a need for location landing pages that would capture consumers looking for local workspaces.

On top of SEO opportunities, Roam hadn’t invested considerable time and money into their Google Ads, leaving space for 20North to run a campaign and pull in qualified leads.

• 21 unique location landing pages
• Google advertising campaign
• Keyword focused blogs
• Website page optimizations
• Our monthly work for Roam included keyword-focused blogs, content optimizations across their website, and new location pages.

Additionally, 20North utilized paid ad strategies to capture high-intent keywords. This drove high-quality leads that converted at higher rates. Our work was successful in not just bringing in more traffic, but bringing in more traffic that is likely to convert.