Before working with 20North, Garrett relied on Constant Contact for email marketing. While the platform allowed for basic sending, the program lacked the sophistication needed to truly drive revenue:

• No revenue tracking meant Garrett couldn’t connect email campaigns to business outcomes.
  
• Minimal list segmentation limited the ability to deliver targeted, personalized content.
  
• Lack of send strategy or automated flows left revenue-driving opportunities untapped.‍
• Campaign performance lagged, with engagement plateauing and conversion rates unmeasured.

The transformation was immediate and measurable. With Klaviyo and 20North’s expertise, Garrett’s email program now delivers consistent engagement and drives significant revenue.

Post-20North Campaign Metrics

• Open Rate: (↑ 111%)
  
• Click Rate: (↑ 50%)
  
• Bounce Rate: (↓ 90%)
  
• Unsubscribe Rate: (↓ 60%)
  
  

Revenue Attribution

• 17% of total revenue attributed to email marketing in the first year‍
• 21.5% of revenue currently attributed to email marketing

Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.

20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.

Key opportunities included:

• Growing online sales across products and rental offerings
• Building organic authority in a competitive fall protection market
• Reaching contractors researching compliance and equipment before buying
• Maintaining momentum through a full site relaunch
• Establishing leadership in AI search and answer engines

Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.

Revenue and Orders (Year over Year)

• Organic revenue up 444%, from $14,419 to $78,445
• Online orders up from 35 to 401

Traffic Growth (Year over Year)

• Organic sessions up 35.3%, from 18,629 to 25,208
• Organic users up 32.9%, from 13,220 to 17,569
• Page 1 keywords up 5.7%, from 547 to 578

AI Search Leadership

• #1 rank in AI Visibility, with a score of 37.5%
• #1 rank in Share of Voice, with a score of 9.6%
• #1 rank in Citations, with a citation share of 13.1%

When the pandemic hit, demand for their commercial cleaning and, more specifically, electrostatic disinfection services skyrocketed. The problem was they had a disjointed, fragmented, and absent online presence in many markets. A lack of digital infrastructure combined with shelter-in-place orders meant they couldn’t rely on just outbound sales anymore and all of this demand was going to the competition.

Enviro-Master needed to create an inbound lead funnel as quickly as possible. They had the opportunity to reach new clients and required an enterprise-level website for their brand, microsites in every market, digital advertising, and search engine optimization to do so.

By partnering with 20North, Enviro-Master Services was able to increase monthly traffic. Starting with 9,386 monthly visitors, 20North grew that number to 38k in just 90 days and 50.5k in 180 days.

Our SEO & Advertising campaigns also generated 12k inbound leads, almost 4k 5-star Google reviews, and the best customer retention rate in company history.

In a span of six months, EMS was able to expand its reach, gain a long-term digital presence, and make real conversions. By working with Enviro-Master, we are proud to help generate real leads that in turn, promote positive levels of health and safety in businesses around North America. We are excited to continue driving growth and providing results for such a great company.

• 438% Increase inMonthly Traffic
• 12k Generated Leads
• ~4k Google Reviews

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Today, the modern B2B buyer is digital-first and self-guided, flipping the traditional sales funnel and leaving fewer opportunities for sales teams to engage directly with prospects.

The Folloze Buyer Experience Platform provides the collaboration tools sales and marketing teams need to target and engage buyers effectively. Folloze solves challenges created by digital transformation by empowering frontline marketers, strengthening the partnership between sales and marketing, and measuring engagement at every step of the journey to inform future campaigns. Folloze is the most innovative and powerful buyer experience platform on the market. With their innovative technology and a primary focus on empowering B2B marketers to easily create engaging, content-rich experiences, ABM and demand-gen campaigns have never been more effective and personalized. Folloze has and will continue to pioneer the future of marketing.

The marketing industry had never seen a buyer experience platform as advanced and innovative as Folloze to help marketers maximize their ABM, demand-gen campaigns, and more., But Google was not working in their favor. Before partnering with 20North, Folloze did not focus on SEO initiatives and the marketing content produced was held on a subdomain. 20North knew the potential Folloze had on Google and how to progress their traffic and keyword rankings with targeted SEO efforts.

After over a year of working together, Folloze has seen an impressive increase in organic traffic, new users, and relevant keywords. With the help of 20North’s valuable strategy and hard work, Folloze has become a marketing powerhouse with the consistent production of industry-leading content and SEO approaches. Search engine optimization is critical for making your company win on Google, and Folloze is a primary example of how 20North’s work is an advantageous investment.

• 392% Increase in Keywords
• 70.78% in New Users
• 69.72% Increase in Organic Traffic