John's Sewer and Drain Cleaning has served the greater Boston area since 1976 with full service drain and sewer solutions for residential and commercial customers. With 65 trained technicians averaging 10 to 15 years of experience and a goal of being on site within two hours of a call, the business had the capacity to grow. What it needed was a digital presence strong enough to put the company in front of customers at the exact moment a drain or sewer problem hits.

When a drain backs up or a sewer line fails, people turn to Google. They need someone local, available right away, and willing to show up, even at 2 a.m. John's Sewer needed to own those searches across more than 20 cities and towns, outrank larger regional competitors, and convert that visibility into direct calls to their team.

Key opportunities included:

• Expanding visibility across every service area in and around Boston
• Ranking for high intent service terms like drain cleaning, sewer line repair, water jetting, and pipe lining
• Capturing emergency search traffic around the clock
• Growing the Google Business Profile presence that drives direct calls and directions
• Building out service and location content that reflects the full scope of commercial and residential work the company handles

After roughly one year of partnership with 20North, the account posted broad gains across organic search and local presence.

Search Visibility

• Total ranked keywords up more than 440%, now at 7,100 compared with 1,300 in July 2025
• Page 1 rankings up more than 2,400%, now at 2,021 top 10 keywords compared with 79 in July 2025
• Monthly organic traffic in Semrush nearly tripled, now at 36,400 visits per month compared with 13,000 the year before

Local Search and Google Business Profile (April through July 2026 vs the same window in 2025)

• Total Business Profile views up 32% year over year
• Google Search views on desktop up 65%
• Google Maps views on desktop up 92%
• Google Maps views on mobile up 28%
• Direct calls from the Business Profile up 16%, with 3,417 calls generated in the four month window
• Driving directions requests up 33%

Business Growth

• A stronger, more consistent pipeline of qualified calls from homeowners and businesses with real, urgent drain and sewer problems
• Full market coverage across the Boston service area, with dedicated pages for every city and town served
• A sustainable organic foundation that keeps producing results without the ongoing spend of a paid media program

The keyword and traffic gains show the search visibility John's Sewer built, and the Business Profile calls show that visibility turning into booked work.

Carpet Tech, a leading home improvement service specializing in carpet and floor care, was struggling with ad spend efficiency and wanted to increase ROI year-over-year while making ad spend more efficient amid rising Google Ads costs. Across one year of partnership with 20North, ROAS grew, branded conversions dropped, and organic performance skyrocketed without sacrificing sales.

• Heavy reliance on branded conversions
• Limited unbranded keyword visibility
• Inefficient ad spend allocation
• Underperforming SEO strategy

‍

Across one year partnering with 20North

• Google Ads:
  
  • Branded conversions: 59% → 18%
  • ROAS up 12% YoY to 2.5
  SEO Impact:
  • +42% keyword growth
  • +91% more page-one rankings
  Organic Metrics:
  • Users +10%, Sessions +13%, Engaged Sessions +13%
  Lead Growth:
  • 4,148 calls/forms
  • +29% more leads comparing early vs recent 6 months