Baja Gold, a family-owned brand producing mineral-rich sea salt and ocean-based wellness products, faced several challenges:

• Entering a market dominated by major competitors
• Minimal digital presence and low online sales
• Needed a strong strategy to build credibility and increase visibility

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The campaigns produced measurable results:

• Google Ads (Past 6 Months vs. First 6):
  • Sales increased by 155%
  • Purchases grew by 305%
  • ROAS improved by 233%
• Meta Ads (Past 6 Months vs. First 6):
  • Sales increased by 315%
  • Purchases grew by 336%
  • ROAS improved by 62%
• TikTok Ads:
  • Thousands of purchases in under 4 months
  • Consistent ROAS performance since launch

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