Before working with 20North, Garrett relied on Constant Contact for email marketing. While the platform allowed for basic sending, the program lacked the sophistication needed to truly drive revenue:

• No revenue tracking meant Garrett couldn’t connect email campaigns to business outcomes.
  
• Minimal list segmentation limited the ability to deliver targeted, personalized content.
  
• Lack of send strategy or automated flows left revenue-driving opportunities untapped.‍
• Campaign performance lagged, with engagement plateauing and conversion rates unmeasured.

The transformation was immediate and measurable. With Klaviyo and 20North’s expertise, Garrett’s email program now delivers consistent engagement and drives significant revenue.

Post-20North Campaign Metrics

• Open Rate: (↑ 111%)
  
• Click Rate: (↑ 50%)
  
• Bounce Rate: (↓ 90%)
  
• Unsubscribe Rate: (↓ 60%)
  
  

Revenue Attribution

• 17% of total revenue attributed to email marketing in the first year‍
• 21.5% of revenue currently attributed to email marketing

Malta Dynamics, founded in 2015 and headquartered in Malta, Ohio, is a full-service provider of fall protection equipment, rentals, and safety solutions used across construction, aviation, and manufacturing. With a broad catalog of harnesses, anchors, lifelines, and compliance kits, the brand needed to grow online sales and stand out in a competitive safety market.

20North built a full-funnel program that paired paid media and email with a large SEO and content foundation, then evolved to lead AI-driven search as that channel grew. The work carried through a full site relaunch in early 2026, keeping revenue and traffic climbing while the new site established itself in search.

Key opportunities included:

• Growing online sales across products and rental offerings
• Building organic authority in a competitive fall protection market
• Reaching contractors researching compliance and equipment before buying
• Maintaining momentum through a full site relaunch
• Establishing leadership in AI search and answer engines

Over the engagement with 20North, Malta Dynamics grew online revenue and orders substantially, expanded its traffic base, and took the top position in AI search across its market, all while carrying momentum through a full site relaunch.

Revenue and Orders (Year over Year)

• Organic revenue up 444%, from $14,419 to $78,445
• Online orders up from 35 to 401

Traffic Growth (Year over Year)

• Organic sessions up 35.3%, from 18,629 to 25,208
• Organic users up 32.9%, from 13,220 to 17,569
• Page 1 keywords up 5.7%, from 547 to 578

AI Search Leadership

• #1 rank in AI Visibility, with a score of 37.5%
• #1 rank in Share of Voice, with a score of 9.6%
• #1 rank in Citations, with a citation share of 13.1%

Hazard Control Technologies has evolved from a single fire suppression product manufacturer into a globally recognized leader in fire suppression and environmental impact protection. They started out with a minimal digital presence on Google and very few keyword rankings

• Potential customers couldn't find them
• Struggled to attract high quality leads

Over the past year, Hazard Control has seen transformative growth in its digital presence:

• 415% increase in keywords - dramatically expanded search visibility across relevant industry terms
• 193% increase in organic traffic
• 33% increase in request a quote submissions