Coastal Veterinary Care set out to grow its client base without filling the schedule with low-value, one-time appointments. The clinic needed a digital marketing strategy that could attract more pet owners worth keeping, improve visibility for high-intent local searches, and give a clearer picture of which marketing efforts were actually generating appointments.

After more than two years of partnership with 20North, Coastal Veterinary Care strengthened its local search presence, sharpened its targeting, and built a more consistent pipeline of new leads. Organic traffic climbed more than 570% and contacts followed, with the growth holding steady enough that the clinic added another veterinarian to keep up with demand.

Key opportunities included:

• Attracting more high-value, long-term clients
• Reducing traffic from low-intent and price-focused searches
• Improving visibility for competitive local veterinary terms
• Connecting marketing performance more closely to calls, forms, and appointments
• Building a more predictable system for ongoing client acquisition

After more than two years of partnership with 20North, Coastal Veterinary Care turned broad online visibility into a steady stream of appointments. The program moved the clinic up the rankings for the local veterinary terms that matter most, captured high-intent local searches, and tied campaigns back to real calls and form fills. As visibility climbed, so did contacts, and the momentum carried straight into the clinic's decision to bring on another veterinarian.

SEO Growth Since Launch (November 2024 to May 2026)

• Overall keywords up 1,811%, with page 1 keywords up 2,109%
• Impressions up 7,443% and clicks up 1,461%
• Sessions up 715.5%

Recent Momentum (Last 90 Days, Year over Year)

• Organic users up 577% and sessions up 491%
• Keywords up 748%, with page 1 keywords up 1,415%

Lead Generation

• More than 350 new leads per month across SEO and paid advertising
• Form submissions up 167% and form starts up 143% year over year
• Click-to-call actions grew from 0 to 127
• Click-to-email actions grew from 0 to 49

Search Visibility

• Reached the #4 position on Google for terms such as "myrtle beach vet"
• Reached the #2 position on Google for terms such as "emergency vet myrtle beach"
• Grew visibility among local searchers actively looking for a vet

Business Growth

• Improved targeting drove more relevant traffic and appointment opportunities
• Sustained growth contributed to the clinic adding another veterinarian to meet demand
• Built a more predictable and measurable approach to client acquisition