Tommy Docks came to 20North in September 2024 to grow its direct-to-consumer channel. Historically, wholesale and partnership sales drove 80 to 90 percent of revenue, and the website reflected that, serving those relationships more than consumers searching for docks and hardware on their own. The catalog needed consumer-facing search visibility built around the products that drive online sales.

The work centered on expanding and improving collection and product page content for the products consumers search for, dock sections and hardware, supported by SEO blog work and technical cleanup. As AI-driven search reshaped how pages get surfaced, the program adapted content structure to match.

Key opportunities included:

• Building consumer search visibility for a historically wholesale catalog
• Ranking the dock section and hardware products that drive online sales
• Growing the add-on and replacement-part channel beyond full dock systems
• Reaching shoppers earlier with informational, dock-related content
• Resolving technical issues limiting crawling, indexing, and rankings

After partnering with 20North, Tommy Docks built the consumer search presence its site had lacked. The program grew page-one keyword visibility in every window measured and lifted first-year organic traffic, establishing the search foundation the direct-to-consumer channel needed.

Keyword Visibility

• Page-one keywords up 16.8%, from 1,017 to 1,188 (September 2024 vs September 2025)
• Page-one keywords up 25.8%, from 1,155 to 1,453 (trailing 90 days, year over year)
• Total ranked keywords up 23.5%, from 5,366 to 6,628 (trailing 90 days, year over year)

Traffic (First Year)

• Organic sessions up 17.8%, from 6,703 to 7,894 (September 2024 vs September 2025)
• Organic users up 20.0%, from 5,423 to 6,507 (September 2024 vs September 2025)

Search Foundation

• Built consumer-facing content on collection and product pages for the terms shoppers use
• Grew the hardware and add-on channel beyond full dock systems
• Structured blog and page content for traditional and AI-driven search

Motorcycle Closeouts wanted to grow online sales while helping more riders find authentic, brand-name gear at closeout prices. As a retailer working with limited sizes and quantities on fast-changing inventory, the goal was not to increase traffic on its own. The campaigns had to balance new-customer acquisition, retargeting, category priorities, inventory availability, and profitable return on ad spend, while the organic side had room to grow off a catalog with little supporting content.

The integrated program grew sales faster than spend on Meta, held a strong return on ad spend on Google while improving traffic quality, and built the supporting content the catalog was missing.

Google Ads (Year over Year)

• Tracked sales up about 18% and purchases up about 20%
• Click-through rate up nearly 24%, with website clicks up about 17%
• Return on ad spend held at 8.36x while serving about 5% fewer impressions, driving more sales from less inventory by attracting more relevant shoppers

Meta Ads (Year over Year)

• Tracked sales up over 26% and purchases up over 23%, with sales growth outpacing spend
• Return on ad spend up over 9%
• Reach up over 50% and impressions up over 70%, while cost per thousand impressions fell about 32%

SEO

• Optimized 80 collection pages and refreshed nearly all collection metas
• Published 30 blogs, with many target terms now ranking in the top three positions
• Restructured content for fast comprehension so a quick scan tells shoppers what the page is and why the offering is the better choice

Founded in 2003, Rinse Bath & Body Co. is a family-owned business based in Monroe, Georgia, specializing in handmade bath and body products. What began as a creative hobby for founder Heather evolved into a thriving brand built on craftsmanship and quality. By 2024, Rinse sought to scale its e-commerce presence and partnered with 20North to overcome challenges:

• Limited visibility for high-value keywords in search results
• Difficulty attracting top-of-funnel consumers
• A need to expand brand awareness and reach new audiences

Within the first 3 months of the pilot, Rinse saw significant organic growth compared to the previous period:

• 40% increase in page-one keyword rankings
• 21% increase in new users
• 58% increase in engaged sessions

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Spartan Camera, a leader in cellular trail cameras since 2005, wanted to scale Meta ad performance while overcoming significant hurdles:

• Low Return on Ad Spend (ROAS)
• Stagnant sales despite ad efforts
• Limited audience testing for new customer acquisition
• No dedicated ad creative team for structured creative testing

The partnership delivered measurable growth:

• ROAS increased by 25%
• Ad spend doubled while maintaining efficiency
• Sales from Meta ads grew by $1M+

Atlanta Vinyl, a prominent vinyl product retailer, recognized the need to update and optimize their online store for improved conversions. The site, originally built three years ago using a template, required a significant overhaul to better meet the demands of both new and returning customers. The primary goals were to enhance the user experience by modernizing the site aesthetic and improving product navigation to boost engagement and drive higher conversion rates.

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What We Found

After thoroughly analyzing user behavior on the site through Shopify Analytics and GoogleAnalytics, we identified pressing issues in the buyer funnel:

• High bounce rate and low engagement from the homepage
• Low search conversion and conversion rate from key collection pages

Addressing and resolving these gaps in the user experience was determined to produce the greatest positive impact on user engagement and revenue. Other important findings from our analysis included:

• 70% of traffic is mobile
• 80% of sessions passed through three specific collection pages

Our strategy was therefore mobile-first and focused on design optimizations to high-traffic pages – the homepage and popular collection pages that account for most of the revenue.

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After 90 days of implementation, we observed the following improvements in engagement and conversion metrics for Atlanta Vinyl:

• Bounce Rate: 9.61% (-18.6% from previous period)
• Average Session Duration: 203 seconds (+6.3%)
• Page Views per Session: 7.92 (+19.5%)
• Conversion Rate: 4.25% (+15%)

Monthly Sales Lift and ROI

+12% boost to monthly sales, returning 6X original investment after 90 days.

PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.

• Overlapping audience segments
• Lack of creative testing
• Stagnant revenue growth

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During the 6-month partnership, 20North was able to scale budget by over double while increasing return on ad spend by 35%.

• 180% increase in sales
• Grew email subscriber list by 5k in under 100 days
• Expanded reach through Google Ads