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Dena Harris

Marketing Director
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Dena Harris

Marketing Director
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Dena Harris

Marketing Director

CASE STUDIES

Browse our digital success stories

SEO
Email Marketing

Capturing Search Demand from COVID-19

October 12, 2026

5 min read

When the pandemic hit, demand for their commercial cleaning and, more specifically, electrostatic disinfection services skyrocketed. The problem was they had a disjointed, fragmented, and absent online presence in many markets. A lack of digital infrastructure combined with shelter-in-place orders meant they couldn’t rely on just outbound sales anymore and all of this demand was going to the competition.

Enviro-Master needed to create an inbound lead funnel as quickly as possible. They had the opportunity to reach new clients and required an enterprise-level website for their brand, microsites in every market, digital advertising, and search engine optimization to do so.

By partnering with 20North, Enviro-Master Services was able to increase monthly traffic. Starting with 9,386 monthly visitors, 20North grew that number to 38k in just 90 days and 50.5k in 180 days.

Our SEO & Advertising campaigns also generated 12k inbound leads, almost 4k 5-star Google reviews, and the best customer retention rate in company history.

In a span of six months, EMS was able to expand its reach, gain a long-term digital presence, and make real conversions. By working with Enviro-Master, we are proud to help generate real leads that in turn, promote positive levels of health and safety in businesses around North America. We are excited to continue driving growth and providing results for such a great company.

  • 438% Increase inMonthly Traffic
  • 12k Generated Leads
  • ~4k Google Reviews

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