TRUX Parking came to 20North in November 2024 to grow qualified traffic and leads across a network of truck parking locations. On the paid side, the goal was to reach professional drivers searching for secure parking and do it efficiently. On the organic side, the starting point was close to zero: five locations, location pages that carried maps and conversion buttons but no written content, and effectively no organic search footprint.

Key opportunities included:

• Reaching professional drivers during high-intent parking searches
• Improving paid efficiency while supporting new location launches
• Building organic visibility for a site that had almost none
• Giving location pages the written content search engines could index and rank
• Structuring content for both traditional and AI-driven search

After partnering with 20North, TRUX Parking built an efficient paid program and an organic presence where it had almost none, scaling both as the network grew past 100 locations.

Paid Media (First 3 Months vs Most Recent 3 Months)

• Impressions up more than 150%
• Clicks up more than 90%
• Average cost per click down nearly 47%
• Cost per lead down 32%
• Spend up only about 3%, reaching more drivers without a matching budget increase

Organic Traffic (Year over Year, Trailing 90 Days)

• Sessions up 129.9%, from 4,788 to 11,007
• Users up 175.4%, from 2,291 to 6,309

Keyword Visibility (Year over Year, Trailing 90 Days)

• Total ranked keywords up more than 1,000%, from 328 to 3,775
• Page-one keywords up more than 1,000%, from 38 to 438

Organic Growth Since Launch (November 2024 vs November 2025)

• Total ranked keywords grew from 54 to 1,467
• Page-one keywords grew from 5 to 175
• Sessions up 407.8%, from 819 to 4,159
• Users up 458.9%, from 404 to 2,258

Search Foundation

• Gave location pages the written content search engines can index and rank
• Scaled optimization across more than 100 locations as the network grew
• Structured blog and page content for traditional and AI-driven search

National Parking is the Southeast’s leading parking management provider. Prior to partnering together with 20North in August of 2023, National Parking launched a new website that encountered an issue with pages not being able to be indexed by Google - which could potentially jeopardize their overall digital visibility. 

We drove measurable results for National Parking’s digital presence over the last six months (compared to the previous period):

• 70% increase in users to the website
• 64% increase in page 1 keywords → where the majority of organic

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