Partner Testimonials

Atlanta Vinyl, a prominent vinyl product retailer, recognized the need to update and optimize their online store for improved conversions. The site, originally built three years ago using a template, required a significant overhaul to better meet the demands of both new and returning customers. The primary goals were to enhance the user experience by modernizing the site aesthetic and improving product navigation to boost engagement and drive higher conversion rates.

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What We Found

After thoroughly analyzing user behavior on the site through Shopify Analytics and GoogleAnalytics, we identified pressing issues in the buyer funnel:

• High bounce rate and low engagement from the homepage
• Low search conversion and conversion rate from key collection pages

Addressing and resolving these gaps in the user experience was determined to produce the greatest positive impact on user engagement and revenue. Other important findings from our analysis included:

• 70% of traffic is mobile
• 80% of sessions passed through three specific collection pages

Our strategy was therefore mobile-first and focused on design optimizations to high-traffic pages – the homepage and popular collection pages that account for most of the revenue.

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Home Page Overhaul: Redesigned the homepage to reflect a modern Shopify experience:

• Removed headers and repositioned benefits above the product layout.
• Introduced an attention-grabbing hero image with compelling copy.
• Implemented a more prominent search bar for easier navigation.
• Combined category options to reduce clutter and enhance userexperience.
• Introduced four large image blocks leading to key category pages.
• Enhanced the design for product cards and layout.

High Impact Collection Pages: Identified and updated all collection pages using the same templates:

• Simplified product cards to include only high-quality images, titles, pricing,and an add-to-cart button.
• Overhauled filter functionality and display to improve the mobile userexperience.
• Focused on key pages such as Heat Transfers, DTF Transfers, andCustom DTF Transfers.

National Capital Industries, a safety equipment supplier located in the DMV area, hired 20North to create a new website for them and continue building their online presence with SEO. At the time they were facing:

• Little to no organic presence 
• An outdated website and user experience 
• Lack of digital brand awareness

20North launched the current version of the National Capital Industries website in March of 2023. We continued to invest in long-term SEO strategies to ensure visibility and increase organic presence.

• Successfully rolled out a new website
• Technical SEO to increase user experience
• Keyword research to understand our target market and how we can reach them on Google 
• Consistent content in the form of blogs to prove authority in the industry and capture top-of-funnel consumers
• Product and category page build-outs with keyword-optimized content to perform well with organic Google results
• Monitored and shifted strategy throughout 

PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.

• Overlapping audience segments
• Lack of creative testing
• Stagnant revenue growth

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20North reduced budget inefficiencies while adopting a scalable strategic approach.

• Established campaign & audience segmentation
• Excluded previous purchasers from prospecting efforts
• Tested a multitude of tailored copy & creative
• Ventured into new channels by adding Google Ads
• Utilized lead gen giveaways to funnel users through the buying cycle & expand top-of-funnel growth

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When the pandemic hit, demand for their commercial cleaning and, more specifically, electrostatic disinfection services skyrocketed. The problem was they had a disjointed, fragmented, and absent online presence in many markets. A lack of digital infrastructure combined with shelter-in-place orders meant they couldn’t rely on just outbound sales anymore and all of this demand was going to the competition.

Enviro-Master needed to create an inbound lead funnel as quickly as possible. They had the opportunity to reach new clients and required an enterprise-level website for their brand, microsites in every market, digital advertising, and search engine optimization to do so.

20North was called in to completely turn around Enviro-Master’s digital presence. This included a full SEO & Advertising Campaign.

Our goal was to optimize their content based on specific keywords and find qualified customers while tracking their conversions and adjusting our efforts along the way.

First, we designed and developed a conversion-friendly website complete with microsites in all 88 markets within a record 20 days.

Next, we kicked off SEO campaigns at the corporate and individual market levels to build organic leads that included:

• Designed and developed a conversion-friendly website complete with microsites in all 88 markets within a record 20 days.
• Created Google search, display, and discovery advertising campaigns in each market to start capturing demand fast.
• Kicked off SEO campaigns at the corporate and individual market levels to build organic leads that included:
  ○     Google My Business optimization and review campaigns
  ○     SEO Content marketing and generation
  ○     Geographically focused landing pages for long-tail intent within market territories.
  ○     Video production and YouTube SEO

• Created a proprietary conversion tracking and reporting process that allows the customer to track actual dollars generated through the advertising/marketing funnel.

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, was struggling with stagnant sales prior to partnering with 20North. In 4 months, sales from advertising increased by over a million dollars a month, and ROAS has reached consistent double digits.

• Wasted budget and inflated ROAS
• Lack of audience segmentation
• Redundant ad creative
• Ineffective tracking and campaign execution

20North cut advertising waste and implemented a best-in-class strategy.

• Reinstated and optimized previously suspended Google shopping feed
• Lowered overall spend by 25%
• Installed proper tracking tactics, refreshed creative, & established campaign segmentation
• Ventured into new channels by adding TikTok advertising
• Conducted multivariate testing

Blessed Performance is a primary automotive performance parts online retailer, specializing in diesel trucks.

Their customer service and expertise have been a huge part of their success. They strive to provide exceptional service, walking the customer through their journey and helping throughout the way. It was time to translate their excellence into a digital space, and 20North was excited to be a part of the process.

Before partnering with 20North, SEO was not a focus. While expanding operations with a newly secured warehouse, Blessed Performance was looking to take its reach to a new level.

Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s long-term growth and full potential. Instead of renting Google space through advertisements, Blessed Performance was interested in owning that space with SEO.

To take key market share from industry leaders and move up on Google, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

20North partnered with Blessed Performance to increase the brand’s online relevance and organic traffic. Our main goal was to reach these organic users and bring them to the site to convert.

To complete our goals, the team kicked off an SEO campaign with the focus of moving high-intent, priority keywords to page 1 of Google’s results page. We were successful in ranking on page one for not only more keywords, but more relevant keywords. Our specific strategy included some of the following.

• Keyword research allowed us to understand what the consumers were searching for and how we could reach them
• We kicked off with a site structure that helped web pages rank on Google and set a foundation for SEO success
• Long-form blogs were a huge success, focusing on our specific keywords. These blogs help us reach new users while also building up Blessed Performance as an industry leader and resource
• Collection page optimizations added relevant content to product categories that enhanced the user’s experience and improved the page’s ranking on Google
• Product optimizations were specific to their priority products and, again, optimized content on the page that would help their offerings show up on Google
• Throughout our campaign, we maintained conversion tracking that allowed us to see organic growth, report our success, and tweak any of our efforts along the way

Medical Packaging Inc., LLC (MPI) is a leader in the pharmaceutical packaging industry. They manufacture unit dose medication, pharmaceutical packaging and labeling systems, equipment, barcode labeling software, and materials. MPI provides these high-quality packaging solutions to hospitals, pharma and contract drug manufacturing organizations, long-term care facilities, and many more within the healthcare/pharmaceutical markets.

Founded in 1971, they have become the world’s top unit dosage packaging system manufacturer, serving customers in North America, South America, Europe, and the Middle East. Their goal is to be the premier manufacturer of pharmacy/pharmaceutical packaging solutions that save patients’ lives and boost productivity in healthcare networks and pharma industry.

For every business website, whether E-commerce, service-based, B2B, or B2C, there lies an opportunity to bring in more users through unbranded keywords. Showing up for unbranded searches, whether that be a product, service, question, or trending topic, is based on your website’s SEO. Producing valuable content will allow new users to find your site and your company’s solutions. Not only does this spread brand awareness and help you become an industry resource, but it also creates real conversions and profit.

Our strategy starts with in-depth keyword and industry research to understand what consumers in our target healthcare markets are searching for. By aligning MPI’s solutions with industry trends, questions, and high-volume topics, we consistently produced long-form blogs. Strategic writing ensures these blogs are ranked on Google, multiple even ranking #1 on the search engine page. Alongside our blogs, we have also optimized some of MPI’s product pages to ensure these transactional web pages are showing up on Google.

Our blogs have brought in over 6,000 users and have acted as top landing pages for MPI’s website. All of our work combines to raise the overall value of MPI’s website and increase their 2022 organic users by 53%.

• Keyword research
• Optimize landing pages
• Long-form blogs
• Technical SEO

Online presence is important for any business, especially those who are looking to expand in a niche industry. Owning the space starts with high-quality products, but being able to communicate those products and reach the right audience is key. Prior to our partnership, Hold Up Displays was on the right track, but needed guidance with a clear strategy and the right content that would help target the right users.

A true combination of passion and expertise, Hold Up Displays was started in 2007 with the goal of providing high-quality, highly-functional firearm displays in gun shops. It has since expanded to meet the needs of any and every gun owner, with a modular system that provides a safe, effective, and professional way to store and display firearms.

HoldUp Displays uses the best materials to create displays for a variety of firearms, archery equipment, and tactical gear. Their gun wall products are the best in the industry, manufactured in the USA and designed by gun enthusiasts for homes, vaults, tradeshows, and gun shops. They also create a variety of wall mounts, free-standing racks, and accessories.

Content was king in the Hold Up Displays pilot. New content meant new users and more conversion opportunities on their site. This SEO-rich content includes the following:

• Long-form blogs provided many benefits to the website, acting as a useful resource for current customers while also bringing in new users and expanding to new audiences, those who may not know about Hold Up Displays
• Building out main category pages was key to beating out the competition in those high-priority keywords. The new page design enhanced the user experience and made the page more conversion friendly.
• User-friendly changes to main pages that increased engaged sessions by 27%
• To target those transactional keywords and provide real solutions to a consumer’s search, we built out descriptions, information, & FAQs on specific product pages, all in an effort to drive that conversion completion
• Technical SEO to ensure users are finding the site and having the best experience

Today, the modern B2B buyer is digital-first and self-guided, flipping the traditional sales funnel and leaving fewer opportunities for sales teams to engage directly with prospects.

The Folloze Buyer Experience Platform provides the collaboration tools sales and marketing teams need to target and engage buyers effectively. Folloze solves challenges created by digital transformation by empowering frontline marketers, strengthening the partnership between sales and marketing, and measuring engagement at every step of the journey to inform future campaigns. Folloze is the most innovative and powerful buyer experience platform on the market. With their innovative technology and a primary focus on empowering B2B marketers to easily create engaging, content-rich experiences, ABM and demand-gen campaigns have never been more effective and personalized. Folloze has and will continue to pioneer the future of marketing.

The marketing industry had never seen a buyer experience platform as advanced and innovative as Folloze to help marketers maximize their ABM, demand-gen campaigns, and more., But Google was not working in their favor. Before partnering with 20North, Folloze did not focus on SEO initiatives and the marketing content produced was held on a subdomain. 20North knew the potential Folloze had on Google and how to progress their traffic and keyword rankings with targeted SEO efforts.

20North Marketing and Folloze started their partnership in August of 2021. Our primary goal was to increase the brand’s relevance and organic traffic, leading to increased conversions. With the highly competitive account based marketing space, we knew SEO success was going to be an important piece of the puzzle, so 20North created an effective and aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included:

• Starting off the relationship with extensive competitor analysis and keyword research to track relevant keywords Folloze was already ranking for, along with new keyword targets.
• Creating an improved site structure to elevate keyword rankings across their web pages and set the site up for success.
• Conducting main page optimizations with relevant keyword-focused content to further the SEO foundation and improve keyword rankings and organic traffic.
• Implementing Technical SEO, including moving the blog off a subdomain, to ensure the effectiveness of our foundational work.
• Creating new long-form content based on the key solutions and features of the Folloze platform.

20North Marketing and Folloze started their partnership in August of 2021. Our primary goal was to increase the brand’s relevance and organic traffic, leading to increased conversions. With the highly competitive account based marketing space, we knew SEO success was going to be an important piece of the puzzle, so 20North created an effective and aggressive SEO strategy. The calculated strategy consisted of foundational work, technical work, and increased output of content. Specific components of our SEO strategy included:

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting spaces. The innovative workspace was born in 2008 with the goal of providing a better solution for remote workers on the go. Since their start in Alpharetta, they’ve grown into new locations and new service offerings. They’ve since expanded into larger meeting rooms and dedicated offices that promote quality service and hospitality. You can now find Roam workspaces around Atlanta, Georgia and in Dallas, Texas.

Before partnering with 20North, marketing efforts focused on content development, in-person events, and partnership strategies with a ton of untapped digital strategies. As COVID concerns eased, there was a clear need to optimize Google as a marketing channel.

After an initial look at organic traffic, Roam faced the problem a lot of businesses face on Google: The majority of their traffic was coming from branded terms. Without ranking for important, non-branded terms, Roam found their site to be stagnant in organic users and conversions.

Roam had the opportunity to rank for more relevant keywords, which would not only pull in more organic traffic but more relevant organic traffic. Some of the non-branded keywords that were untapped were location-based. With so many locations in the Atlanta area, our team saw a need for location landing pages that would capture consumers looking for local workspaces.

On top of SEO opportunities, Roam hadn’t invested considerable time and money into their Google Ads, leaving space for 20North to run a campaign and pull in qualified leads.

• 21 unique location landing pages
• Google advertising campaign
• Keyword focused blogs
• Website page optimizations
• Our monthly work for Roam included keyword-focused blogs, content optimizations across their website, and new location pages.

Additionally, 20North utilized paid ad strategies to capture high-intent keywords. This drove high-quality leads that converted at higher rates. Our work was successful in not just bringing in more traffic, but bringing in more traffic that is likely to convert.